1 / 16

New media

New media. Features and effects. Limiting the discussion. Stick to “mass” communication New media provide features of both mass and interpersonal media There are many ‘fence-sitting’ cases in today’s media environment YouTube Personal or organizational websites. Features of new media.

licia
Download Presentation

New media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. New media Features and effects

  2. Limiting the discussion • Stick to “mass” communication • New media provide features of both mass and interpersonal media • There are many ‘fence-sitting’ cases in today’s media environment • YouTube • Personal or organizational websites

  3. Features of new media • Although new media share many features with radio, TV, VCRs, film, etc. they provide for higher user levels of: • Interactivity • Choice/selectivity • Presence • Access

  4. Interactivity • Interactivity, generally speaking, is the influence that the audience member can have on the media experience • Remote control • Letters to the editor • Movie ticket choice • DVD purchase • Voting for American Idol • Sending questions for on-air political candidates • Calling in to Delilah (Gack!)

  5. New forms of interactivity • Rewind, reverse motion, frame-by-frame stepping, etc. • Hypertext/hypermedia • Alternate endings • Game controls • Online shopping--custom ordering

  6. The new forms of interactivity demand much less effort and generate much more immediate response than earlier forms • Series of interactions are ‘programmed into’ the content • Video games are the archetypal case

  7. Effects of interactivity • Interactivity appears to increase attention • Interactivity takes effort • Certain forms appear to be little used • Replay, reverse • Interactivity enhances learning of some content • Especially where repetition is helpful • Landing a jet • Interactivity increases enjoyment of a number of media experiences • Video games • Interactivity increases presence and realism

  8. Choice/selectivity • Ability to choose content for consumption is increased by: • Vastly increased access • Multiple media • Convergence/digitalization • Free access to/reduced cost of content • Greatly increased speed of access (broadband) • Vastly increased interactivity • Hypermedia • Remote control/multi-media hardware • You can turn on the DVD, CD player, TV, Online source, etc. all from one place through one system

  9. Choice/selectivity • Increasing ability to focus on preferred genres and media • May enhance individual media experience • Can spend more time with content you enjoy • Makes it easier for individual tastes, beliefs, attitudes, etc. to determine the content you are exposed to (and, perhaps, its interpretation) • Will it lead to the development of small groups of fans devoted to narrowly-defined content? • Even to idiosyncratic exposure, perception, etc.

  10. Will it reduce the level of shared understanding and/or the dedication to the larger society found among its members?

  11. Access • Vast databases are available to almost anyone in the society at limited or no cost • Hardware and software exist at limited cost which can to make the content available to us at any time anywhere • We are an “overcommunicated society” • Media content is ubiquitous • Will people choose such content over real-world interaction? • Social isolation

  12. Presence • This is the tendency to experience mediated reality as though it were unmediated • It’s a matter of degree • It is not necessary for the mediated reality world to follow the rules of the ‘true physical environment’ we live in [or think we do] • We can feel as though we are experiencing a reality with different rules than the one we know

  13. Source: Pew

More Related