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Unit 3: Persuasion

Persuasion is an essential skill that influences beliefs, positions, and actions. It is found everywhere—from bumper stickers to movies, songs, and speeches—serving not only to inform but to convince. This unit explores how persuasive texts engage audiences by evoking emotions, appealing to logic, and employing techniques that resonate. With examples from powerful speeches like Martin Luther King Jr.’s “I Have a Dream,” and songs like John Lennon’s "Imagine," we analyze the elements that make persuasion impactful. Discover how to effectively communicate your ideas and inspire change.

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Unit 3: Persuasion

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  1. Unit 3: Persuasion “Saying what we think gives a wider range of conversation than saying what we know.” ~Cullen Hightower

  2. What is Persuasion? • Persuasive text moves readers or listeners to a belief, position, or course of action. • It’s purpose is to not only inform, but convince a reader or listener to a belief, position, or course of action.

  3. Where is Persuasion? • All around us… • Bumper stickers • Movies • Songs • Speeches • Letters • Poems • Logos • Billboards • Commercials • Etcetera…

  4. Examples of PersuasionBumper Stickers

  5. Examples of Persuasion Movies

  6. Examples of PersuasionSongs You may say that I'm a dreamer But I'm not the only one I hope someday you'll join us And the world will be as one Imagine no possessions I wonder if you can No need for greed or hunger A brotherhood of man Imagine all the people Sharing all the world ~John Lennon Imagine there's no Heaven It's easy if you try No hell below us Above us only sky Imagine all the people Living for today Imagine there's no countries It isn't hard to do Nothing to kill or die for And no religion too Imagine all the people Living life in peace Listen Here 

  7. Examples of PersuasionSpeeches Let us not wallow in the valley of despair, I say to you today, my friends. And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident, that all men are created equal."

  8. Examples of PersuasionBillboards

  9. Commercial Response • On the right side: • What is this ad telling us about the product? • In what way is it appealing to the audience? • Do you think this is an effective advertisement?

  10. Reflection on Obama Speech • What was powerful about this speech? • Why was he convincing? • What techniques will you use for your own speech that you saw in Obama’s speech?

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