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Telling Your Story: Why and How? Or Strategic Communications 101 . A presentation by The Hatcher Group Diplomas Now 2012 Summer Institute . Why Tell Your Diplomas Now Story?. Build support for Diplomas Now Sustain model to finish i3 study Accomplish your objectives.

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telling your story why and how or strategic communications 101

Telling Your Story: Why and How? Or Strategic Communications 101

A presentation by The Hatcher Group

Diplomas Now 2012 Summer Institute

why tell your diplomas now story
Why Tell Your Diplomas Now Story?
  • Build support for Diplomas Now
  • Sustain model to finish i3 study
  • Accomplish your objectives
how to tell your story it all starts with a plan
How to Tell Your Story: It All Starts with a Plan!
  • Plan should focus on a defined goal
  • Every activity should help persuade key people to support your goal
  • Doesn’t need to be complex or costly
  • Look ahead to leverage opportunities
identify your audiences
Identify Your Audiences
  • Primary audiences: Key people you need to reach
  • Secondaryaudiences: People the primary audiences listen to
develop your messages
Develop Your Messages

Design messages to persuade audiences:

  • We need to keep more than a million students from dropping out of high school every year.
  • Diplomas Now helps the toughest schools in America’s largest cities ensure that students graduate ready for college or career. It improves a school’s curriculum and instruction as it provides the right students with the right support at the right time.
  • Diplomas Now will help high schools that currently graduate only a fraction of their students achieve graduation rates of 80 percent or better.
develop strategy and tactics
Develop Strategy and Tactics

What’s your roadmap to success?

  • Who can make your goal happen?
  • Is this realistic?

Every tactic should support your strategy

  • Tactics deliver your messages to your audiences
  • Use activities to interact with audiences
what about media
What About Media?

What’s newsworthy?

  • New, first or most comprehensive.
  • Tied to the news.
  • Raise or solve a problem.
  • Interesting data.
  • Unexpected.
  • Intriguing to your neighbor.
more about the media
More about the Media
  • Contact Hatcher for DN media inquiries.
  • Know your message beforetalking to a reporter.
  • Use concise language. Avoid jargon, acronyms.
  • Stick to message to control the interview.
  • Use brochures, statistics, photos, graphics, video.
  • Practice clear answers to tough questions.
other media tips
Other Media Tips
  • When a reporter calls, ask questions first.
  • Never tell a reporter something untrue.
  • Offer to get answers if you don’t know them.
  • Assume everything is on the record.
  • Respect tight deadlines.
in a crisis
In a Crisis
  • Don’t ignore a crisis and hope it will go away.
  • Don’t go it alone! Call Hatcher.
  • Tap one person to speak to the media.
  • Gather facts; develop positive messages.
  • Stick to your messages; avoid “No comment.”
  • Don’t argue with reporters.
telling your story
Telling Your Story

Examples of your good news:

  • Student success stories
  • Best practices
  • Results data
  • Endorsements from principals, others
send us your best stories
Send Us Your Best Stories!

Gina@thehatchergroup.com

Joanna@thehatchergroup.com

Angie@thehatchergroup.com