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A word about PowerPoint. PowerPoint was released by Microsoft in 1990 as a way to euthanize cattle using a method less cruel than hitting them over the head with iron mallets.

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a word about powerpoint
A word about PowerPoint
  • PowerPoint was released by Microsoft in 1990 as a way to euthanize cattle using a method less cruel than hitting them over the head with iron mallets.
  • After PETA successfully argued in court that PowerPoint actually was more cruel than iron mallets, the program was adopted by corporations and education for slide show presentations.

Many Ways to Win

Adapted from presentations by Kevin J Fleming,

Rhonda Mohr, Myrna Huffman, CCC Systems Office,

December 6, 2011

Presented to

Grossmont College Planning and Resource Council

Sept. 27, 2012

what my talk is not
What my talk is not

Boring data

Finger pointing


College bashing

what my talk might be
What my talk might be


A lot of Information



Preaching to the Choir


educational attainment 1940 2009


Educational Attainment, 1940–2009

Sources: The College Board, Education Pays 2010, Figure 2.7; U.S. Census Bureau, 2009b, Table A-1.


education counts

(but skills count more)

human pie chart
Human Pie Chart

See handout: Human Pie Chart: Based on 100%

the one way to win paradigm defined
The “One Way to Win” Paradigm Defined
  • Get a four year college degree
  • in order to insure economic success
  • in the professional ranks
  • Get a four year college degree

98% agree, 72% plan on grad school

  • In order to insure economic success

Three of top 4 reasons for going to college

  • In the professional ranks

Professional/manageral 65% Technical 6%

the many ways to win message
The “Many Ways to Win” Message
  • The “one way to win” philosophy is nonsense. It sets up the majority of students for failure.
  • There are Many Ways to Win. Many occupations provide salaries comparable to those earned by university graduates.

(What do you think they are?)

step 3 challenge the claim that more people need a university degree these days to be successful
Step 3 Challenge the Claim that More people need a University Degree these days to be Successful

Our Workforce Has Changed

1960 2000

Project Lead the Way & GetReal

most jobs in the workplace are middle skilled example the health care industry
Most Jobs in the Workplace are Middle Skilled:Example: the Health Care Industry

Ratio: 1 to 2 to 7

not everyone needs a ba by 2018 most jobs will not require a ba
Not Everyone needs a BA.By 2018, most jobs will not require a BA

Source: March CPS data, various years; Center on Education and the Workforce forecast of educational demand to 2018, as reported in Pathways to Prosperity (Harvard, February, 2011)


57 baccalaureate jobs

the predicted number of jobs requiring a 4-year degree for every 100 people who earn one. (Department of Labor).



Taking jobs that do not require a 4-year degree.

step 4 use data to show that a university degree does not guarantee access to high wages
Step 4Use Data to show that a University Degree Does not Guarantee Access to High Wages

One of the best predictors is a student's level of literacy when graduating HS.

In fact, education alone only explains 10% of the range of earnings among individuals.


AA/AS recipients$26,800 - $68,000

BA/BS recipients$33,900 - $96,800

Median, 25th Percentile, and 75th Percentile Earnings of Full-Time Year-Round Workers Ages 25 and Older, by Gender and Education Level, 2008

Sources: The College Board, Education Pays 2010, Figure 1.5; U.S. Census Bureau, 2009; calculations by the authors.


Top of Range Bottom of Range

$86,008 $52,100

California Wages

mean annual income mean annual income

$51,359 $105,031


Electrician Businessman


“The society which scorns excellence in plumbing because plumbing is a humble activity and tolerates shoddiness in philosophy because it is an exalted activity will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water”

- John Gardner, 1961


What you love to do

What you’re good at



What you can get paid to do

the educational mindset of the millennials and their parents
The Educational Mindset of the Millennials (and their parents)
  • 40% say college will be very difficult to pay for.
  • Over half say the debt load will affect their career choice.
  • However 90% feel that the earning potential justifies the cost.

“With college enrollment growing, student debt has stretched to a record number of U.S. households — nearly 1 in 5 — with the biggest burdens falling on the young and poor.”


Source: Millennials Go to College, Second Edition, Howe & Strauss, 2007


CCC $2,000

CCC $475

CCC $3,500

Medical Assisting

Summit $10,000

Dental Assistant

Summit $14,000


Summit $22,500

reaction in regulations
Reaction in Regulations
  • Federal:
    • Title IV Changes
    • Disclosures for GE (Gainful Employment )
    • Working Definition: Any certificate over 12 units.


gainful employment programs
Gainful Employment Programs
  • Public institutions and not-for-profit institutions –
    • All programs, except for –
      • Programs that lead to a degree;
      • Programs of at least two years in length that are fully transferable to a bachelor’s degree program; and
      • Preparatory course work necessary for enrollment in an eligible program.
  • Disclose for each Gainful Employment Program:
    • Occupations (by name and SOC code) that program prepares students to enter
    • Links to occupational profiles on O*NET
    • Program costs – for entire program in normal completion time
      • Tuition and fees
      • On-campus room and board
      • Books and supplies
      • May include other costs
  • Disclose for each GE Program:
    • On-time completion rate
      • Number of students who completed program during most recently completed award year for which information is available
      • Number of students who completed within “normal time”
        • Not the same as 150% used for other purposes
        • As published by institution
reaction from ccc chancellor s office workforce and economic development
Reaction from CCC Chancellor’s OfficeWorkforce and Economic Development


Critical Conversations

November 1,


Southwestern College

Van Ton-Quinlivan, vice chancellorWorkforce and Economic Development vtquinlivan@cccco.edu

jobs and the economy weigh heavily on californian minds
Jobs and the Economy Weigh Heavily on Californian Minds

“Thinking about the state as a whole,

what do you think is the most important issue facing people in California today?”

Source: Public Policy Institute of California , Californians & Their Government, September 2011, page 7.

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

the challenge of california
The Challenge of California



Jobs & Economy* Goals:

  • Supply in-demand skills for employers
  • Create relevant pathways and stackable credentials
  • Get Californians into open jobs
  • Ensure student success



California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students



Doing What MATTERS for Jobs & the Economy

Four prongs.


California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students | Van Ton-Quinlivan vtquinlivan@cccco,edu

cte employment outcomes survey
CTE Employment Outcomes Survey
  • Started as a bay area consortium of CTE programs
  • We need better data.
  • Pilot involved 15 community colleges
  • Many frustrating lessons learned
  • We’ll be participating this year.
completers leavers
Completers: Leavers:
  • Earned a certificate of 6 units or more or a vocational degree
  • Total Response Rate of 38%
  • Earned 12+ units in the same Voc. TOP code in 10-11, did not enroll in 11-12
  • Response rate of 32%
components of survey
Components of Survey
  • Primary reason for studying
  • Satisfaction with Grossmont education
  • Did they transfer
  • Current employment status and salary
  • Interest in further studies
  • Leavers were asked why they left
why they came
Why they came


  • 38% to earn a degree and transfer
  • 46% earn a certificate or degree but NOT transfer


  • 35% earn a degree and transfer
  • 28% earn a cert/degree and NOT transfer
  • 10% earn transfer units w/o degree
  • 15% upgrade job skills
  • 8% take classes for self enrichment
why they left
Why they left

Most frequent responses:

  • I completed my program
  • My goals were met
  • I transferred to another school
  • I didn’t have enough time for classes

Least frequent

  • I needed more ESL and/or basic skills
  • Semester too long
  • I am still enrolled.
summary and conclusions completers
Summary and ConclusionsCompleters

The results of the survey showed that

  • Earning a certificate or vocational degree is related to positive employment outcomes.
  • The preponderance of certificate/degree completers are employed, are working in the same field as their studies or training, and are working full time.
  • Certificate/degree completers posted a 64% increase in their hourly wage after earning their credential
  • 96% were satisfied with the education and training they received at Grossmont College.
summary and conclusions leavers
Summary and ConclusionsLeavers
  • Most are employed for pay,
  • Most are working in the same field as their studies or training,
  • Most are working full time.
  • Show a 31% increase in their hourly wage after their studies, even without degree
  • 90 % were satisfied with the education and training they received at Grossmont College.