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Streamlining Product Selection Flows for Efficient Shopping

This project focuses on optimizing the product selection process by enhancing core flows, incorporating various attributes and search methods, ensuring trust in vendors, and facilitating successful purchases. Explore multiple flow types and stages to enhance the user experience and ultimately drive successful shopping outcomes.

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Streamlining Product Selection Flows for Efficient Shopping

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Presentation Transcript

  1. A word about project vision

  2. INFO 330: Product Selection Flows and functions

  3. What is in your flow? • Core flow – product selection • Lots of products • Lots of attributes • Lots of ways to use attributes to locate products • Before the selection flow • Where to even start • What do I know, what don’t I know? • How does the system around the product work? • Awareness of your system • Gathering general info • Talking with friends getting recommendations • After the selection • Is this a good deal? • Do I trust the vendor? • Going from what I want to seeing the actual item • Making the purchase • Ongoing vender relationship

  4. Product selection flow types • One step • Indexes • Straight ahead Hierarchies • Short loop • Search results with re-search • Product list with refinements (facets) • Multi-step • Questionnaires • Wizards • Associative explorers

  5. One - step Selector Success

  6. Indexes

  7. Straight ahead hierarchies

  8. Short loop Select Refine Success

  9. Search  Re-Search

  10. Product List with refinements (facets)

  11. Multi step Look Look Look Look Success Look

  12. Wizard • http://h41112.www4.hp.com/promo/saleswizard/index.html

  13. Questionnaire

  14. Associative Exploration

  15. Sample Flow Baseline Stage 3a Stage 2 Stage 1 • Reasons for choice • asdj • afds • Reasons for success • asdj • afds Stage 3b • Reasons for failure • asdj • afds • Reasons for failure • asdj • afds

  16. Sample Flow Look and Feel

  17. A nice approach

  18. Common Selection Functions

  19. Selection Functions • Query building • Results • Filters • Crumb trails • Rating and comments • Partial views • Comparisons • Upsell and cross sell • Favorites • Collaborative filters • Recently viewed • Typing accelerators • Shopping carts • Advanced Image (slideshows, pan and zoom, video) • Cross-post

  20. Query building

  21. Crumb trails

  22. Rating and comments

  23. Partial views

  24. Comparisons

  25. Upsell and cross sell

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