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Consumer Channels Group – Small Retailers/Channel Integrators Content Marketing December 22, 2011. Purpose
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Small Retailers/Channel Integrators Content Marketing
December 22, 2011
Create third party content from both Business and Technology Trend orientations in order to act as a catalyst for knowledge transfer and building trust between Intel and Small Retailer/Channel Integrator partners. This will enable Intel to strengthen partner relationships, establish thought leadership and heighten brand preference for Intel products/technologies.
The approach is made up of 4 components which incorporate best-of-breed content creation practices to drive cost efficiencies, promote peering and ensure the direct transfer of value to Intel. Each component can be further customized according to stakeholder needs and requirements.
8 Elements (Title, Snippet Descriptor, Body Text, Linkage, Boilerplate, Intel Endorsement, Social Sharing Chicklets, and Meta Data):
Social Sharing Chicklets to Promote Peering
Embedded Linkage Redirecting to Intel Pages and Third Party References/Sources
Company Boilerplate Providing Company Background/
Intel Endorsement to Establish as Trusted Advisor
Meta Data Residing in Source Code to Identify Asset Purpose/Content
Developing Social Keywords
Advertising Via Facebook
Optimizing Your Website
Social Media Best Practices Series Example
Strategies for Content Marketing
Social Demand Generation
Nurturing Engagement Via Social Media
Apps for the iPhone and Android mobile platforms provide access to content on an anywhere, anytime basis.
Scrollable Highlight Bar
Showcases recently added assets and increases visibility of high-demand content.
Dynamic Widget Application
Acts as a content aggregator and provides real-time profiling and personalization tools to identify decision-makers and create a natural progression of content/conversations using
Pushes new content directly to partners as it becomes available.