Chapter 3. Consumer Perception. Consumer Perception. Snapshot from the Marketplace. The U.S. auto industry, for years, has suffered a low-quality image perception. In 2007, domestic automakers took steps to adopt new technologies and innovations.
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In the traditional view, two factors combine to produce perception:
Consumer Recognition Pattern
Light A candle flame seen at 30 miles or a dark clear night.
Sound The tick of a watch under quiet conditions at 20 feet.
Taste One teaspoon of sugar in two gallons of water.
Smell One drop of perfume diffused into the entire volume of a three-room apartment.
Touch The wing of a bee falling on your back from a distance of one centimeter.Consumer Chronicles 8.4Some Approximate Detection Threshold Values
CONSUMER CHRONICLES 8.4
Source: Donald H. McBurney and Virginia B. Collings, Introduction to Sensation/Perception (Englewood Cliffs, NJ: Prentice Hall, 1977), p. 7.
What flavor is this ice cream cone?