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Strategic Logistics Decisions: Adding Value to Customer.

Explore how strategic decisions in logistics can enhance customer value through innovative disruption and product differentiation strategies. Unveil concepts like creative destruction, technological disruption, and disruptive innovation with real-world examples like Kindle and Tata’s Nano. Discover how to exceed customer expectations and stay ahead in a competitive market.

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Strategic Logistics Decisions: Adding Value to Customer.

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  1. Decisõesestratégicas daLogística Carolina Fonseca, JúliaFernanda, Natália Ferreira e Rafael Crispim. 14J

  2. Estoques

  3. estoques Agregar valor ao cliente Interpretações: 1 – o seu produto tem valor maior do que os oferecidos por concorrentes em mercado semelhante. 2 – “valor presente da diferença entre o que ele estaria disposto a pagar pelos produtos e serviços do fornecedor menos o que o fornecedor recebe como receita, isto é, o preço que o cliente paga.”

  4. exemplos • Destruiçãocriadora de Schumpeter • Disrupçãotecnológica de Utterback e Acee • Inovaçãodisruptora de Christensen

  5. exemplos • Kindle • Tata’s Nano

  6. Livros sobre o assunto

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