Online Reputation Checklist • Check your name / brand in Google • Google+ • Profiles on social networks & online reputation services • Ask your patients for review – email, web page, leaflet • Monitor your online reputation
social network Google+ failed… • … but Google+ become the most effective online reputation tool
Photos • See inside virtual tour • Contacts • Office hours • Reviews
create new G+ profile • or claim existing one
Ask your patients for Google+ review • Email to your patients with @gmail.com address and see the magic
Relevant discussion forums • Aufeminin.fr • Gutefrage.net • Portal-der-schoenheit.de • Gofeminin.de • Estheticon • ...
Get more reviews • Email all your patients with direct links to the review sources (Google+, Facebook, Estheticon, …) • Create a special page with the links on your website • Give patients a leaflet
Monitor your online reputation • Free monitoring services • Google Alerts - https://www.google.com/alerts • Talkwalker - http://www.talkwalker.com/en/alerts • ... • Professional monitoring services • Mention - https://mention.com • Meltwater - http://www.meltwater.com/ • ...
Online Reputation Checklist • Check your name / brand in Google • Optimize results under your control • Analyze the rest ones – most of them are your online reputation sources • Google+ the most important source • Create and optimize profiles on social networks and relevant online reputation services • Ask your patients for review – email, web page, leaflet • Monitor your online reputation with alert services