jamie fegler and matt kerbs
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Forensic fountain

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Jamie Fegler and Matt Kerbs. Forensic fountain. Background. Founded after participating in high school forensics We saw lack of caffeine a problem Travelling coffee shop Jeopardy funding. Products. Coffee Beverages similar to vending machines Water Forensic related items Ties

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Presentation Transcript
background
Background
  • Founded after participating in high school forensics
    • We saw lack of caffeine a problem
  • Travelling coffee shop
  • Jeopardy funding
products
Products
  • Coffee
  • Beverages similar to vending machines
  • Water
  • Forensic related items
    • Ties
    • Mini binders
    • Stopwatches
  • Forensic Fountain merchandise (T-shirts, mugs, ect.)
target customers
Target Customers
  • Physical Store
    • Mainly the tournament competitors
    • Spectators and judges
  • Online
    • Competitors
    • Spectators and judges
    • General public
marketing
Marketing
  • Online marketing
    • Partner site: nflonline.org – National Forensics
  • Customization with our Forensic Fountain products
  • Blog
  • Punch cards
  • Discounts for the top two places in events
metrics
Metrics
  • Number of page visits
    • Helps measure marketing efficiency
  • Returning visitors
    • Are our customers happy?
  • Time Spent on site
    • Was our page a browsing mistake?
slide7
CRM
  • Enterprise CRM from Salesforce Sales Cloud
  • Small business, customer oriented
  • Keep track of important dates
  • Easily organize customer details
  • $125/month (after 30-day free trial)
slide8
SDLC
  • Company website was based on the SDLC process
  • Planning Process
    • Cost-Benefit Feasibility Study
    • Schedule Feasibility Study
  • Implementation – Plunge
  • Contact Us
web 2 0 technology
Web 2.0 Technology
  • YourAM
    • Appointment Keeper
    • https://getyouram.com/scheduler
  • Twitter
    • Social Networking
    • http://twitter.com/
  • Clockspot
    • Online Timecards
    • https://forensicfountainwyo.clockspot.com/
slide11
References

Baltzan, P. and Phillips, A. (2011). Appendix D. Retrieved November 16, 2011.

M: Information Systems. New York: McGraw-Hill.

Clipart for free: Coffee. (2008, August 7). Retrieved Nov. 4, 2011, from:

http://clipart-for-free.blogspot.com/2008/08/coffee-cup-clipart.html

Sales Force. (n.d.). Sales Cloud. Salesforce.com. Retrieved Nov. 4, 2011, from: http://www.salesforce.com/crm/editions-pricing.jsp?d=70130000000s0AL

Schwartz, Bob (Photographer). (2010). Café de Wheels (Photograph), Retrieved November 29, 2010, from:

http://www.urbancincy.com/2010/06/quinlivan-proposes-three-city-owned-food- truck-locations-in-downtown-cincinnati/

Twitter Inc. (2011) Twitter. Retrieved Nov. 4, 2011, from:

http://twitter.com

Qaboom, LLC. (2010). Clockspot. Retrieved Nov. 4, 2011, from: https://forensicfountain.clockspot.com/

QuadedgePte Ltd. (2010). Your AM: Appointment manager. Retrieved Nov. 4, 2011, from: https://getyouram.com/scheduler

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