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Strategic Marketing for Antarctic Library & Archive: Engaging Stakeholders for Preservation

Discover how to engage stakeholders like public, academics, and enthusiasts and implement strategic funding for preserving Antarctic relics and ephemera. Strengthen collaboration for long-term preservation efforts.

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Strategic Marketing for Antarctic Library & Archive: Engaging Stakeholders for Preservation

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  1. Marketing Strategy for the Scot Antarctica Library & Archive By Damian McLeod

  2. Who are our Stakeholders? *Members of the Public *Community Groups *Academics *Archivists *Enthusiasts *Local Councils *COG’s *Ministry of Arts, Culture & Heritage

  3. What is our purpose? * To preserve and make accessible the relics, writing and ephemera associated with the Antarctic explorers.

  4. How do we achieve this? *Identify funding streams *Talk to our stakeholders about volunteering *Long term strategic focus *Identifying strengths & weaknesses *Collaboration with like minded institutions and the SCOT community.

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