Marketing Strategy. Module 4 Business Plan Course Ryan Murray MBA, CBA. Marketing is a function of ROI. 5 Points to Market. Product/Service Relative Price Point Target Market Market Mediums Marketing Strategy. These Become Your Market Opportunity.
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Business Plan Course
Ryan Murray MBA, CBA
These Become Your Market Opportunity
Your Marketing Strategy is unique to your business, but the Market Opportunity is the same for everyone
These are used to develop Your Marketing Strategy
Your Marketing Strategy is unique to your business, the Market Opportunity is the same for everyone
Relative in terms of your competition
Relative Price Point
1 through 3: little to no chance of being profitable in the long run
4 or 5: good competitive advantage
Competition is defined as “ANYTHING that eats into your revenue”
4 Types of Competition