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Marketing Strategy

Marketing Strategy. Albiona Bendaj Anastasiia Ivanova Daniel Goldin Lilia Chobanova Valeria Drozdova. Outline. welcome. Product Idea.

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Marketing Strategy

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  1. Marketing Strategy AlbionaBendaj AnastasiiaIvanova Daniel Goldin Lilia Chobanova Valeria Drozdova

  2. Outline welcome

  3. Product Idea DEED is an exclusive platform that is designed to increase employee’s engagement in the company and thereon to have an efficiency boom as a final result. Ownership -> Recognition -> Rewards • Market • Target market is medium and large companies • First focus are call centers, telecoms, business services, IT companies, administration

  4. Main competitors • Cube Vibe • Office Vibe • Teamphoria • Distribution • Direct sales • Local resellers • Value -added resellers

  5. Limited finances • Short life cycle of the product • Uncertain long-term engagement mechanism • Conservatism of HR managers • Uniqueness and originality • Creates extrinsic and intrinsic motivation • Modern approach of the problem • Cost-friendly method for promoting team engagement • S • W • O • T • Increasing Smartphone use • HRs become more concerned about team engagement • No competition in Bulgaria and Europe, only US • Social media websites • Economic changes • Fast changing technological environment • Few experienced and successful startups

  6. The Problem & the Opportunity Challenges: Inability to communicate directly with decision makers No feedback from the clients No strategy for keeping the clients engaged in a long term slow communication problem reaching resellers Opportunity: no European competitor Increasing popularity of apps

  7. Marketing Strategy Marketing objectives: increase the # of case studies and # of active users on the platform Key idea: establish awareness and promote Deedism

  8. One Year Objectives • Viral social media campaign • 10 case studies by 2015 • Partnership with recruitment agencies and software companies to offer service packages • promote the platform through social projects • Develop and launch a mobile app

  9. Marketing StrategyTarget Market Dimitar: • Telerik employee • 25 years old • tech savvy • Achiever • Active life style – mountain biking • On Facebook, Twitter, LinkedIn, and Google+ • enjoys his work • accepts challenges readily

  10. 4 P’s

  11. Marketing Material samples

  12. Action Plan

  13. Expected Challenges: • Time consuming • Costly • Slow responses from the targeted segment/s • Location (Bulgarian market) • Too innovative? • Inability in engaging long term consumers • Negligence of investment in other sectors of the company • Coming up with an app without jeopardizing the platform as a whole • Finding the right partner for the ‘software package’ project Monitoring & Controls

  14. Monitoring Tools Social media monitoring: -Google Alerts -Google Analytic -Viral Heat -Spreadfast -Sysomos -UberVU -SproutSocial

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