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Enhance Your Game with TaylorMade: Premium Golf Clubs and Apparel

Discover the ultimate in golf equipment with TaylorMade. Our tailored brand offers a diverse product line, including adjustable drivers, woods, irons, wedges, and putters, ensuring optimal performance on the course. Each purchase comes with a 2-year warranty and a comfort guarantee, alongside waterproof footwear options. Available through selective distribution both online and at limited retail outlets, our premium pricing strategy reinforces our commitment to quality. Explore our latest golf balls and apparel collections and elevate your game with TaylorMade.

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Enhance Your Game with TaylorMade: Premium Golf Clubs and Apparel

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Presentation Transcript

  1. Marketing Strategy

  2. Product • Taylor made brand • Brand Equity • Product Differentiation • Adjustable Drivers and Woods • White Driver Heads • 2 year Warranty • Clubs • Footwear • Waterproof Guarantee • Comfort Guarantee • Product Line • Golf Clubs • Drivers, Woods, Irons, Wedges, and Putters • Golf Balls and Accessories • Adidas Apparel • Ashworth Footwear and Apparel

  3. Place • Selective Distribution • Limited amounts of retail outlets • Online shopping covers the rest of the market • All golf and sporting goods outlet stores • Dicks Sporting Goods • Spots Authority • Fiddlers Green • Clubhouses • Online Shopping • The Golf Warehouse • Golf Galaxy • Golf Smith • Rock Bottom Golf • Taylor Made Golf • http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=CMTS0927gLYCFcme4AodwFgA1g

  4. Promotion • Advertising • Print Media • Golf Magazines • Golf Digest • Golf Magazine • Television • The Golf Channel • ESPN • PGA Tour • Sponsorships • Clearance Sales • Older models sold at discount • Holiday Sales • Black Friday • Christmas • New Year’s

  5. Price • Premium Pricing Strategy • Quality Equipment • More expensive prices • Reinforces luxury product image • New Equipment = Premium Prices • Outdated Equipment = Discounted Prices • Price Range: • Golf club sets- $999- $1599 • Apparel- $29.99- $199.99 • Footwear- $79.99- $129.99

  6. THE END!

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