C o l l e g e o f . C o m m u n i c a t i o n. ad lab . Who We Are. AdLab is the largest student-run agency in the country. . Our ideas are fresh, our leadership is strong, and our alumni are taking the world of advertising by storm. H i s t o r y. AdLab: born 1974 Two clients
C o m m u n i c a t i o n
AdLab is the largest student-run agency in the country.
Our ideas are fresh, our leadership is strong, and our alumni are taking the world of advertising by storm.
In 1974 Professor Walter Lubars had been asked to do some freelance ads for the Ileitis & Colitis Foundation.
At the same time, four students had expressed their hunger for more ad courses.
Prof. Lubars put project and students together in a directed study. One student became the AE and another the media and production specialist. The third became the copywriter and the fourth was the art director. AdLab was born.
VP, New Biz
New business development in AdLab focuses on finding, acquiring, building and maximizing client relationships.
The AdLab new business initiative is led by a dedicated New Biz VP.
We meet with the client
We roll up our sleeves
Just like agencies not affiliated with academia, AdLab has thorough approval processes to ensure the best strategy-driven results.
Students experience all the realities of the real world— internal and external challenges, frustrations and successes. Plus rejection, revisions and deadline pressure.
Supervisors evaluate performance, recommend grade based on:
Attitude & enthusiasm
Commitment to client
Supervisors’ written evaluations are carefully considered before the Executive Board and professors confer over final grades.
We also offer tailored, in-depth research studies that provide insight into our client’s target audience and brand perception. Campaigns/projects are delivered during the 14-week semester.
Billboard at Kenmore Square above Bertucci’s: Two blocks from Fenway Park
Ellis Andiron Project: Full Branding
Hearts on Fire: Print Campaign
A&G: Arsenal Center for the Arts
Fidelity Investments/Catherine DeMello
“The folks I worked with were not only professional but talented. They came to meetings prepared with new and fresh ideas. We are currently using the new signage and agenda template designed by AdLab. Thank you!”
George Spowart/ Allen & Gerritsen
AdLab’s idea for a campaign for a ski resort “. . . hiring someone to walk around Boston in a snowman costume — was different . . .” from anything previously developed.
“One of the best finds for our non-profit [NEAVS] this year was discovering AdLab. The commitment [of the students and advisors] to our work and needs was exceptional; their creativity and fresh ideas exactly what we were looking for. ”
“BarFrog has worked with AdLab for 5 semesters. The students have shown great talent and motivation, and the quality of work has been very high. AdLab has contributed to the success of BarFrog over the last two years.”