Throw A Jackpot Marketing Plan By Pierce Andrew Lochie James Harry And Sometimes Rowan
Market summary • The competition of our group is: • X-Station 15 • Muftico. • Slushy Slushies - Cat Dog enterprises Ltd
Service definition The aim our product is to gain profit. The aim of the game is to hit the specific points on the dart board to win prizes. The prizes are: • Tuck Shop vouchers • Money
Communication Strategy • We used the surveys to find out who our target market is. We also used this information to find out what prices we should charge for three darts. Another reason we used the surveys is to find where our target market would like our event to be held.
Advertising • We asked people in our survey if they pay attention to the notices, pay attention at assembly or look at posters around the school. • We concluded that we would advertise our event in the notices and possibly do some posters.
Pricing Our competition are charging lots of $$$$$ Slushy Slushies - $2.00 X-Station - $2.00 Muftico – Gold coin donation CatDog Enterprises Ltd - $1.00
Pricing Continued… • Because of our competition’s prices and the results of our survey we decided to charge: • $1.50 for three darts • $2.50 for six darts
Success Metrics • The goal is to gain profit. • Make more profit than our competitors. • beat our competition • All contribute