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T oys become obsolete quickly Children’s rapid intellectual development forces parents to spend lots of money to buy mor

The Problem. T oys become obsolete quickly Children’s rapid intellectual development forces parents to spend lots of money to buy more sophisticated toys Parents are busy Don’t want to repeatedly tinker with child’s toys Buying and replacing batteries is expensive

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T oys become obsolete quickly Children’s rapid intellectual development forces parents to spend lots of money to buy mor

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  1. The Problem • Toys become obsolete quickly • Children’s rapid intellectual development forces parents to spend lots of money to buy more sophisticated toys • Parents are busy • Don’t want to repeatedly tinker with child’s toys • Buying and replacing batteries is expensive • “Interactive” toys are superficially interactive • Most simply repeat themselves and can’t be upgraded

  2. The Solution TeeGee - a fully interactive stuffed animal Grows with your childDelivers more intellectualcontent to older children Knows your childName, age, likes, dislikes, personal history Interacts with its environmentRecognizes nearby objects No alkaline batteriesWirelessly recharges itsinternal battery Automatic content updates“Set it and forget it” - like an automatic podcast download Responds to voice commandsNo need for bulky buttons or switches

  3. How TeeGee Works • Company Server • Hosts full collection of songs, games, stories, etc. • Customer’s Computer • Automatically downloads appropriate content from TeeGee Server • TeeGee’s Bed • Sends content wirelessly to TeeGee via Bluetooth • Recharges TeeGee’s battery via wireless induction charging • TeeGee • Responds to voice commands • Bluetooth card to receive new stories, games, etc. • RFID reader to recognize nearby TeeGee accessories • TeeGee Accessories • Contain a unique RFID tag so TeeGee knows what the accessory is and can deliver customized content

  4. Demo • “Tommy” • Age 2 • Fear of upcoming doctor appointment (story) • Football RFID accessory • “Glenda” • Age 10 • Likes learning about American History (trivia game) • Sunglasses RFID accessory http://www.teegee.com

  5. Prototype Hardware • KBOC board (KwikByte) $115 • Mini RFID Tag Reader (RedBee) $70 • Wireless induction battery and charging mat $70 • Microphone and Speaker (RadioShack) $10 • Custom built motorized eyes and mouth $15 • Bluetooth transmitter for bed $5

  6. Software • Google Android 2.2 Operating System • Handles audio input, output, Bluetooth file transmission, power/battery management • Responsible for running TeeGee’s logic • Sphinx4 – Speech recognizer • Open source speech recognizer from Carnegie Mellon • Lightweight, portable, and reliable

  7. The Market • Children’s toy market is huge • $80 Billion worldwide (2009) • $23 Billion in USA (2009) • $18 Billion in USA for age 15 and under (2009) • The market is growing • 3.6% increase over 2008, despite economic recession From the NPD Group’s “2009 Toy Markets in the World Summary Charts”

  8. Internship Positions • Java / Android Developer • Web Portal Developer • Logistics • May through August • 40 hours / week • Working in Darden Business Incubator • Paid (Monthly Stipend)

  9. Summer Goals • Create hardware prototype • With RFID and Bluetooth capabilities • Create functional web portal • Account creation (login/logout) • TeeGee customization • Create functional TeeGee Android Application • RFID accessory recognition • Speech recognition • Customized content delivery

  10. Future Goals • Government SBIR Grant • Angel Investment • Create more dynamic content • Look for strategic partners

  11. Questions?

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