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Mexico Overview. January 2013. A challenging environment . Insecurity and Home Confinement. Drug War profitable battle : 40billion USD per year. T rustworthy institutions: Church, U niversities & M ilitary. Source: Mexico Mchs Mexico. Ethnologies 2010.

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mexico overview

Mexico Overview

January 2013

slide6

A challengingenvironment..

Insecurity and Home

Confinement

DrugWarprofitablebattle:

40billion USD per year

Trustworthy institutions:

Church, Universities &Military

Source: Mexico Mchs Mexico. Ethnologies 2010

slide7

Resourceful and looking to be updated

PirateYouth

28.6% of Active Pop work in the

informal economy

“Mexinauts”: 30.6 million

users

Mexico: 75% of the gaming

market in Latin America

Source: Mexico Mchs Mexico. Ethnologies 2010

slide8

Cultural highlights

Polarity between “machismo” and the mother as the main figure of respect

A festive nature

The great Mexican Family

Catholicism regulates many of the popular traditions

Source: Mexico Mchs Mexico. Ethnologies 2010

slide9

Mexicanmarketrecovering pre – crisis levels

  • GDP showinghealthy performance
  • Reflecting a recoveryonconsumption
  • CCI almostreaching pre crisis levels
  • Unemploymentdecreasing

Source: INEGI. www.inegi.gob.mx

slide10

However, consumersnotcapitalizingpartialrecovery

Actuallylosingpurchasingpower

HH incomedecreasing 14% in thepastyears

Lower SEL mostaffected

HouseldIncome Performance

HouseholdSpendMix

MinimumWages

Creating a sense of cronic crisis and creating value savvy consumers

Source: INEGI. www.inegi.gob.mx