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Tourism Skills Delivery: Sharing Tourism Knowledge Online. Methodology. An online research survey, involving a sample of 64 micro tourism operators. Introduction. Problems of Small and micro enterprises in Australia. SMEs in Tourism Face Difficulties.

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tourism skills delivery sharing tourism knowledge online
Tourism Skills Delivery:

Sharing Tourism Knowledge Online

  • An online research survey, involving a sample of 64 micro tourism operators
smes in tourism face difficulties
SMEs in Tourism Face Difficulties

The push towards networked information and communication technologies in Tourism industry


In this condition

  • Tourism operators need to understand that ICT is not only useful as marketing tool to reach a global market, but also that it is imperative in tactical and strategic management and competitive advantage.

To overcome many multiple barriers,

an Australian pilot skilling project was launched to develop a more effective capacity building model for tourism enterprises.

an australian pilot skilling project
An Australian pilot skilling project
  • Aim: to raise industry standards and move away from ineffective silo approaches to industry training and capacity building.
  • Reflection: it reflects the importance of and contributes to the development of an effective national voluntary accreditation system.
  • Concepts for the project: ICT, in the form of online learning, can enhance operator use of ICT and create awareness of what ICT can do for business operations.
e learning
  • Definition: Learning takes place anytime someone uses electronic means for gathering information either with or without another live person.
  • Inclusion: web-based technologies, CD-ROMS, DVDs and videoconferencing.
  • Potential: emerge of “ learning regions”( a variety of regional agents and institutions are brought together to “learn to learn” together)---create competitive advantage
two projects for online learning opportunities
Two projects for online learning opportunities

1. SMART-UP----European

Aim: increase know-how and ICT literacy through the provision of specific tourism-related modules via an internet-based learning platform and work with up-to-date ICT and ensure e-learning content modules correspond with their needs.

Target: small and medium-sized hotels in Austria, Ireland, Great Britain and Switzerland.

Survey: a respondent sample of 55

Results: “ ICT denial stage”---not yet using ICT and Internet for inter-or intra-organizational purposes.

2 bbbonline australia
2. bbbonline----Australia
  • bbbonline is an internet-enhanced program providing quality industry training mainly targeted to the needs of micro tourism operators.
  • Target: 520 micro tourism enterprise owners and managers in the Goldfield region of Victoria, Australia.
  • Aim: Augment tourism operators’ business skills and facilitate the uptake of voluntary industry accreditation.
bbbonline learning program
bbbonline learning program
  • Step 1: Attend a Workshop
  • Step 2: Start your flexible learning

The following materials will be available online:

  • Minimizing your Risks
  • Insurance
  • Smart Business Management
  • Marketing Your Business
  • Looking after your Customers
  • Operating An Effective Business
  • Looking after your staff……
  • Step 3: Collaborative Learning & Networking Seminar
pilot issues
Pilot issues
  • 64 micro tourism operators across Victoria were invited to exchange experiences and provide feedback on the pilot at a regional face-to-face action-learning seminar at the end of the pilot.
  • A number of issues were identified:
  • Operators expressed concerns about the security of their personal business planning and marketing details and others materials being entered onto an online server
  • The major benefits perceived by operators were the time saving aspects demonstrated in the smart form concept.
  • Operators were drawn in by the best practice examples and direct links to the online resources to bring and keep them up to date with industry information and development.
  • The bbbonline pilot built on pre-existing business and ICT infrastructure and tourism industry objectives: centralizing training resources, integrating a range of services, and making a significant contribution to establishing industry-wide benchmarking
  • The model used for the Australia pilot has been adopted by the Tourism Accreditation Board of Victoria and is now being considered for national rollout across Australia.