PRT’s EVOLVING GRANT PROGRAM - PowerPoint PPT Presentation

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  1. PRT’s EVOLVING GRANT PROGRAM Shaping and sharing a better South Carolina – South Carolina Department of Parks, Recreation & Tourism

  2. TOURISM PARTNERSHIP FUND (TPF)

  3. Program Mission • The Tourism Partnership Fund’s mission is to advance the economic benefits of tourism throughout the state by providing financial assistance to qualified partners for tourism marketing initiatives that attract visitors to and encourage visitor spending in South Carolina.

  4. Program Goals • To: • Generate a return on the state’s investment; • Carryout the tourism marketing and economic development mission of SCPRT; and • Support our tourism industry partners.

  5. Program Structure

  6. Eligible Applicants • Federal Non-Profit (501) • Federal Identification Number (FEIN) • Organizations specifically charged with marketing tourism to their specific city, county or region.

  7. ORGANIZATIONS MAY ONLY SUBMIT ONE TPF GRANT APPLICATION

  8. ESTABLISHED MARKET Counties collecting more than $900K ATAX • Beaufort, Greenville, Charleston, Horry, Georgetown, and Richland • TWO Grant Levels LEVEL ONE: • Maximum Award $500,000 (2:1 Match) • Matching Funds strictly from Private Sector. • 100 % Out-of-State Marketing

  9. (Established Market)LEVEL TWO: Maximum Award $400,000 (2:1 Match) Matching Funds from Organization and/or Private Sector. 100 % Out-of-State Marketing

  10. Fundable Components • Interactive Marketing • Print Media • Web Development/Enhancement • PR: Media Marketplace, Press Kits • Broadcast Media • Sales: Tradeshows, Meetings & Conventions, Group Tours • Other (Provide detailed explanation)

  11. DEVELOPING MARKET • 40 Counties collecting less than $900K ATAX • Maximum Award Amount: $200,000 • 1:1 Match • Out-of-State and/or In-State (Outside 100 Mile Radius)

  12. Fundable Components • Interactive Marketing • Print Media • Broadcast Media • Web Development/Enhancement • PR: Media marketplace, Press Kits • Sales: Tradeshows, Meetings & Conventions, Group Tour • Other (Provide detailed explanation)

  13. SPORTS MARKETING • All 46 Counties • Attract Sporting Events • Maximum Award Amount: $50,000 • 1:1 Match • Out-of-State Marketing

  14. Fundable Components • Interactive Marketing • Web Development/Enhancement • Broadcast Media • Advertising • PR: Media Marketplace, Press Kits • Sales: Tradeshows • Other (Provide detailed explanation)

  15. ATTRACTION MARKETING • All Counties • Attractions that charge admission • Maximum Award Amount: $40,000 • 1:1 Match • Out-of-State and/or In-State (Outside 50 Mile Radius)

  16. Fundable Components • Interactive Marketing • Web Development/Enhancement • Broadcast Media • Advertising • Billboard • PR: Media Marketplace, Press Kits • Other (Provide detailed explanation)

  17. FESTIVAL and EVENT • All 46 Counties • Maximum Award Amount $20,000 • Match 1:1 • Out-of-State and/or In-State Marketing (50 Mile Radius)

  18. Fundable Components • Advertising • Billboard • Web Development/Enhancement • Interactive Marketing • PR: Media Marketplace, Press Kits • Sales: Group Tours

  19. Your Festival or Event should be a defining moment that leaves visitors with a clear memory of a unique experience that connects with them emotionally.

  20. SPONSORSHIP GRANT • All 46 Counties • Maximum Award Amount $500 • Match 1:1 • In-State Marketing

  21. Fundable Components • Print Media • Broadcast Media • Billboard • Collateral • Web Development/Enhancement

  22. GRANT APPLICATION • Application typed on white paper (8 ½ X 11) • Use a 12 Point Font • Application NOT to Exceed 15 Pages • Type questions first • Cover Sheet on Original Application and all Copies

  23. ApplicationProcedure (Cover Sheet) • TPF Grant Category: (Established Market, Developing Market, Sports Market, Attraction Market, Festival or Event Market, Sponsorship Grant) • Organization Name: City of Yonder Ville Chamber of Commerce • Mailing Address: 1205 Pendleton Street, Columbia, SC 29201 • Telephone: (803) 734-1342 FAX; (803) 734-0133 • Project director: Dottie Fisher • E-Mail: dfisher@scprt.com Web Address: TPFgrant.com • County: Richland • Project Name: Marketing Yonder Ville: A Step Back In Time • (FESTIVAL & EVENT ONLY - Date of Festival/Event) • Fundable Components & Budget: Print Media-$8,000; Broadcast Media-$5,000; Tradeshows-$4,000 • Requested Grant Amount: $17,000 • Attach to this page your 501 Exempt Letter and Federal Employee Identification Number. Tourism Commissions should attach the SC Code of Law designation. • Affix signature of Project Director

  24. TPF Grant Application forEstablished, Developing, Sports and Attraction Markets

  25. Application • Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits. • Overview • 1. Give a brief description of your PROJECT. • 2. Outline project goals and indicate strategies to obtain goals. • 3. Identify market segments (consumer, meetings/conventions, group tour, sports marketing, etc). Then identify and explain your target audience for each market segment (Demographic target: women, families, couples, seniors, etc., and Geographic target: Mid-West (which states), Southeast (which states) etc. • 4. Are you implementing new market initiatives? If so, what are they? Or, are you sustaining existing markets? If so, explain how you will sustain them. • 5. Outline your organization’s overall marketing campaign. Within your marketing campaign, identify those items seeking TPF grant support. • Performance Measures/Accountability • 1. Explain how this project will positively impact tourism tax revenue in your area/region. (Show calculations and projections). • 2. Describe all measurement methods used to tract the effectiveness of this project’s marketing efforts. (Inquiries, room nights booked, web site hits, travel show leads, etc.)

  26. FESTIVAL or EVENT APPLICATION • Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits. • Overview • 1. Give a brief description of your PROJECT. • 2. Outline project goals and indicate strategies to obtain goals. • 3. Identify and explain your target audience (Demographic target: women, families, couples, seniors, etc., and Geographic target: Mid-West (which states), Southeast (which states) etc. • 4. Outline your organization’s overall marketing campaign. Within your marketing campaign, identify those items seeking TPF grant support. • Performance Measures/Accountability • 1. Explain how this project will positively impact tourism tax revenue in your area/region. (Show calculations and projections). • 2. Describe all measurement methods used to tract the effectiveness of this project’s marketing efforts. (Inquiries, room nights booked, web site hits, travel show leads, etc.)

  27. Application Questions – What do they ask? • Describe your Project • What are your project goals; how will you achieve these goals • Who are you inviting (market segment-Convention, domestic, international, group tour, etc.), target audience and Why • Where are they from (Geographic) • What are ALL your marketing tools. Which ones are you requesting grant funding • How many revenue dollars (over previous year) do you anticipate your marketing will bring to your area/festival/event. Show how you arrive at $ amount • How do you keep tract

  28. Sponsorship Grant Application • Describe your festival/event/marketing promotion in detail. • How does your organization plan to use this grant to promote your festival/event/area? • Provide the community and regional organizations that support your project. • How many tourists/travelers visited your area or attended your festival or event last year? • What benefits will your community receive by sponsoring this project?

  29. APPLICANT ORGANIZATION MUST SCORE 90 OR ABOVE TO BE CONSIDERED FOR A TPF GRANT!

  30. POINT SYSTEM Total weight factor =100 • Strategies align to obtain goals (25) • New markets initiatives and/or sustaining markets credible (10) • Overall marketing campaign attainable (10) • Tax revenue impact (25) • Measurable mechanics (20) • Required documentation provided (5) • Application clear and comprehensive (5)

  31. Sponsorship Grant Point System Total weight factor = 100 • Project Description Clarity (20) • Marketing Strategies (20) • Degree of Community/Regional Support (20) • Attendance Level Reflective of Outreach (20) • Community Benefit (20)

  32. TPF APPLICATIONOriginal and 5 copies(Total: 6)

  33. APPLICATION DEADLINE • Close of Business: MARCH 6, 2009 • Cannot FAX or E-mail • Original and 5 Copies • Address: SC Parks, Recreation & Tourism Tourism Partnership Fund 1205 Pendleton Street – Suite 110 Columbia, SC 29201

  34. GRANT ADMINISTRATION • TPF Guidelines in Program Overview (www.TPFgrant.com) • Obtain PRT approval prior to placement or production of any work • Include South Carolina Logo on all work • TPF forms online

  35. CORE STIPULATIONS

  36. REIMBURSEMENT INFOMATION • Complete Reimbursement form (@ www.TPFgrant.com) • Attach copies of invoices, cancelled checks and support documentation • Submit to PRT by May 30, 2010

  37. QUESTIONS??? Give us a Call: Dottie Fisher (803) 734-1342 dfisher@scprt.com Gale Bivines (803) 734-0132 gbivines@scprt.com