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Tourism Trends of Philippines’ Major Markets. Secretary JOSEPH H. DURANO Department of Tourism. Visitor Arrivals % Inc/ Visitor Receipts % Inc/ (in Millions) Dec (in US$ Billions) Dec 1994 517.3 4.3% 353 1995 551.5 6.6% 401 13.6% 1996 585.8 6.2% 434 8.2%

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tourism trends of philippines major markets

Tourism Trends of Philippines’ Major Markets

Secretary JOSEPH H. DURANO

Department of Tourism

worldwide visitor arrivals and receipts 1994 2004

Visitor Arrivals % Inc/ Visitor Receipts % Inc/

(in Millions) Dec (in US$ Billions) Dec

1994 517.3 4.3% 353

1995 551.5 6.6% 401 13.6%

1996 585.8 6.2% 434 8.2%

1997 610.0 4.1% 443 2.0%

1998 628.2 3.0% 441 (0.5%)

1999 651.8 3.8% 457 3.6%

2000 696.1 6.8% 477 4.3%

2001 694.6 (0.2%) 464 (2.7%)

2002 702.6 1.1% 474 2.1%

2003 694.0 (1.2%) 514 8.4%

2004 526.0* 12.0% n/a n/a

Worldwide Visitor Arrivals and Receipts, 1994 - 2004

* January – August 2004

Source: World Tourism Organization

regional distribution of international tourist arrivals 2001 2003 in million
Regional Distribution of International Tourist Arrivals, 2001 – 2003(in Million)

Region 2000 2001 2002 2003

Europe 402.8 402.7 399.8 401.5

Americas 128.3 121.0 114.9 112.4

Asia and the Pacific 115.3 120.9 131.3 119.1

Africa 27.0 28.2 29.1 30.5

Middle East 22.7 21.8 27.6 30.4

Total 696.1 694.6 702.6 694.0

Growth Rate 6.8 (0.22%) 1.1% (1.22%)

Source: World Tourism Organization

major tourist destinations in 2003
Major Tourist Destinations in 2003

Visitor Volume Visitor Receipts

( in Million) (in US$ Billion)

France 75.0 36.6

Spain 52.5 41.7

United States 40.4 65.1

Italy 39.6 31.2

China 33.0 17.4

United Kingdom 24.8 19.4

Austria 19.1 13.6

Mexico 18.7 n/a

Germany 18.4 19.1

Canada 17.5 n/a

Source: World Tourism Organization

visitor arrivals to the philippines

Projected

Actual

Visitor Arrivals to the Philippines

Actual Arrivals (in Million)

Year Volume Growth Rate

1996 2.05 16.4 %

1997 2.22 8.5 %

1998 2.15 (3.3)%

1999 2.17 1.0 %

2000 1.99 (8.2)%

2001 1.80 (9.8)%

2002 1.93 7.6 %

2003 1.90 (1.3)%

2004 2.05 23.0%

* January - November

Projected Arrivals (in Million)

Year Volume Growth Rate

2004 2.25 18%

2005 2.55 13%

2006 2.96 16%

2007 3,40 15%

2008 3.88 14%

2009 4.42 14%

2010 5.00 13%

philippine visitor receipts

Projected

Actual

Philippine Visitor Receipts

Actual Tourism Receipts

(in US$ Billion)

Year Volume Growth Rate

1996 2.70 10.1%

1997 2.83 4.8%

1998 2.41 (14.8)%

1999 2.55 5.8%

2000 2.13 (16.4)%

2001 1.72 (19.3)%

2002 1.74 1.0%

2003 1.52 (12.5)%

2004 1.61* 32.4%

* January - October

Projected Tourism Receipts

(in US$ Billion)

Year Volume Growth Rate

2005 2.34 16.0%

2006 2.72 16.0%

2007 3.12 15.0%

2008 3.56 14.0%

2009 4.06 14.0%

2010 4.59 13.0%

philippines major markets january november 2004
Philippines Major Markets,January – November 2004

Rank Country 2004 2003 Growth Rate % Share

1 USA 424,190 332,714 27.5% 20.7

2 Japan 348,472 289,499 20.4% 17.0

3 Korea 340,486 269,641 26.3% 16.6

4 Greater China 291,477 238,183 22.4% 14.2

5 Australia 74,532 58,268 27.9% 3.6

6 Singapore 55,605 46,573 19.4% 2.7

7 Canada 54,489 42,817 27.3% 2.7

8 United Kingdom 49,412 40,731 21.3% 2.4

9 Germany 39,733 33,013 20.4% 1.9

10 Malaysia 31,455 27,808 13.1% 1.5

Overseas Filipinos 90,918 84,023 8.2% 4.4

Note: Greater China includes: Hong Kong , Taiwan, and Mainland China

philippines share of greater chinese market 2001 2003
Philippines’ Share of Greater Chinese Market,2001-2003

Note: Greater Chinese Market includes Hong Kong, Taiwan, and Mainland China

share of balikbayan market to total balikbayan population in north america 2001 2003
Share of Balikbayan Market to Total Balikbayan Population in North America, 2001-2003

Source: CFO, POEA, and DFA

creation of task forces
Creation of Task Forces
  • Issuance of Office Circular No. 2004 - 25 creating the China, Korea, Japan, and Balikbayan also known as “Biyahe Tayo” Task Forces composed of:
    • Head
    • Monitoring and Evaluation
    • Coordination and Information
    • Secretariat
  • Task forces report directly to the DOT Secretary on the implementation of the marketing plans.