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The … Innovation 24 Tom Peters/Joinville BRAZIL/19 June 2009. Innovation 24 ** XFX/Cross-functional excellence (physical, lunch, project structure, transparency, “emergent leadership,” “facebook,” etc)

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slide1

The …

Innovation 24

Tom Peters/Joinville BRAZIL/19 June 2009

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Innovation 24

**XFX/Cross-functional excellence (physical, lunch,

project structure, transparency, “emergent

leadership,” “facebook,” etc)

**Prototype mania (“action bias,” “serious play,” “most

tries wins,” “execution is strategy”)

**Portfolio management(Score every project)

**Celebrate failures(“most mistakes wins,”

“Fail. Forward. Fast.”, mining pissed off customers)

**Decentralization(“attitude,” budgetary control/30%

to 80%, accountability, “spontaneous discovery

process”)

**Centralization(once in a blue moon—“culture

change”/HP-Fiorina; “Centers of Excellence”-GSK)

**Targeted-small acquisitions(need a strong retention

process)

**Alternate structures(“Skunkworks,” 1% “play

money,” “parallel universe,” internal “venture funds,”

partnership with lead vendors-customers,

“adhocracy” in general)

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Innovation 24

**Weed the portfolio(Wave “bye-bye” to old friends,

mastering “organizational forgetting”)

**Acknowledge-revel in the mess(logic behind “try it”

culture, champion inefficiency)

**Fight for simplicity, war on complexity(Drucker: “90%

of what we call ‘management, consists …”)

**“We are what we eat”/ “hang out factor” (lead

customers, vendors, board, consultants, diversity

per se, mentor “freaks,” “crowdsourcing”—carefully

managed!)

**R&Dequal all functions (e.g. systems innovation = new

product innovation)

**100% innovators (“What do you think?”, “culture” of

respect, HR’s lead role)

**Practice “nudgery”(bigger cart, +50% purchases)

**“Gandhi’s rule” (“You must be the change you wish to

see in the world,” “timid begets timid”)

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Innovation 24

**Diverse “team at the top”!

**“Enthusiasm ‘machine’” (“I am a dispenser of

enthusiasm,” extreme language-“insanely great”)

**Passion for “cool”(“design mindfulness”)

**MBWA (Managing By Wandering Around—in touch with

the “coal face”)

**Women (“the market,” not a “market segment;”

micro-lending/Yunus-Cemex)

**“Boring” as well as/more than “sexy” (Jim’s Group,

Basement Systems Inc)

**Big stinks/SMEs rule (Mittelstand, Foster’s stats:

0 for 1,000)

**Infrastructure(eg, research universities, venture

capital, national initiatives such as Korea and design,

primary education)