Distinct or … Extinct Tom Peters Seminar2000 Corning Quality Milestone 2000 29 June 2000 - PowerPoint PPT Presentation

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  1. Distinct or … ExtinctTom Peters Seminar2000CorningQuality Milestone 200029 June 2000

  2. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

  3. An Age of Passion:1 Year = 1.5 Wal*Marts03.27.99: $167B03.27.00: $555BP.S.: Wal*Mart = #8 in 2000

  4. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  5. Forces @ Work IThe Destruction Imperative!

  6. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  7. Headlines 06.15.00: Your Call!Bell Atlantic-GTEvs.Lucent

  8. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

  9. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

  10. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

  11. Expected “Batting Average”?Intel’s venture fund: 275 investments, $8BSource: Fast Company , eCompany

  12. C.E.O. to C.D.O.

  13. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

  14. Brand InsideBrand Org: Lean, Linked, Electronic & Malleable

  15. 108 X 5vs. 8 X 1** 540 vs. 8

  16. And Now the Equivalent …White Collar Revolution!

  17. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

  18. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

  19. The “&-!!+#$% in the middle”*Jim Clark on Healtheon/WebMD* ’twixt docs, patients, insurers and providers; $275B of $400B in waste; source: Michael Lewis,The New New Thing

  20. [ Incidentally …CEO Jeff ArnoldAge: 30First Start-up: Age 24]

  21. “This is the Age of Ageism: The real innovator’s dilemma isn’t ‘disruptive technologies;’ it’s the relentless rise of the quasi-adolescents who wield them.”Michael Schrage

  22. “A good plant engineer in a paper mill may create $100K to $300K in value per year. An outstanding software product developer may create a product worth $1M to $300M. Talented people are less likely to wait their turn. We used to view young people as trainees; now they are authorities. Arguably this is the first time the older generation can – and must – leverage the younger generation very early in their careers”Ed Michaels, War for Talent (05.17.00)

  23. “We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems

  24. So does Enron![et al.]

  25. Brand InsideBrand Work!

  26. So what will be the Basic Building Block of theNew Org?

  27. New OrleansApril 2000:Jazz Festival + NAPM

  28. Welcome to the Y2K New Orleans Jazz and Real Cool Purchasing Dudes Festival!

  29. Youare the Rock Stars of the B2B Age!

  30. ChicagoNovember 1999:SHRM

  31. “support function” / “cost center” / “bureaucratic drag”or …“Rock Stars of the ‘Age of Talent’ ”

  32. Enter … The WOW Project!**The Project50

  33. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  34. But Does It Matter ????“On time, on budget … who cares?”anon. seminar participant (4/99)

  35. “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

  36. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  37. Brand InsideBrand You: Distinct … or Extinct

  38. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

  39. Brand InsideBrand Talent: The Great War for Talent

  40. Issue Y2KThe Great War for Talent!

  41. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

  42. “The market’s being divided up right now. We’re in a tough competition [with the U.S. and the U.K.] for the best brains.”Gerhard Schroeder, on Germany’s new tech immigration policy[Frankfurter Allgemeine/06.02.00]

  43. Winner Take All!From “1, 2 or 3” [JW] to “Best talent in each industry segment to build better models and proprietary intangibles” [EM]Ed Michaels, War for Talent (05.17.00)

  44. Home Depot Goes Long!7 new growth initiatives ($20B to $100B in 5-7 years)Arthur Blank: BEST PERSON IN THE WORLD TO HEAD EACH INITIATIVEE.g.: COO of IKEA to head international expansionEd Michaels, War for Talent (05.17.00)

  45. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

  46. “The leaders of Great Groups lovetalent and know where to find it. They revelin the talent of others.”Warren Bennis & Patricia Ward Biederman

  47. “The Silent Battlefield”50% of middle mgrs. in big corps. report “moderate to high” chance they’ll change companies within 3 yearsMore loyalty to geography than companiesMost companies: don’t know how many 25-40 year olds they’re losing, have no special retention programsEd Michaels, War for Talent (05.17.00)

  48. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

  49. Dudes With ’Tude“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  50. “He grew his hair long, played guitar in a rock band, chased girls, got into trouble. At age 17 he was flogged by his house master, who described him as ‘the most difficult boy I’ve ever had to deal with.’ ”