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Tom’s 35TIBs1. Technicolor Rules! 2. Passion Moves Mountains! 3. Audacity Matters! 4. Volatility is with us. (Forever & ever. Amen.) 5. Revolution Now! 6. Love the Mess! 7. Disorganization Wins! 8. Permanence (Kaizen/ Built to Last) Is for Wusses & Wimps. 9. Big Sucks! (Mostly.)10. Everything Is Up for Grabs. (Re-invent … or Die.)11. Action Takes Precedence (over everything else). (R.F!A.)
Tom’s 35TIBs12. He who Makes & Tests the Quickest Prototypes will Reign.13. Play Hard! Play Now! (Cherish “play.”) 14. Screw-ups are the Mark of Excellence. 15. Question Authority!16. Boss Mantra No. 1: I DON’T KNOW.17. Take Charge of Your Destiny! Distinct … or Extinct! BrandYou Moment! 18. Epitaph from hell: He Woulda Done Some Really Cool Stuff … But His Boss Wouldn’t Let Him. 19. Pay Attention to BIG MIKE. 19. Forget it!20. Innovation is easy: Hang out with freaks.21. Think “Portfolio.”22. Your Calendar Knows All! (Mind your “To Don’t” List.)23. eALL. (Half-way = No Way.)
Tom’s 35TIBs24. There Is Only ONE BIG ISSUE: Cross- functional Communication. 25. Talent Time!26. Re-do Education! (Totally.)27. Diversity’s Hour!28. Women Are Better!29. “Experiences” & “Solutions” > “Quality” & “Satisfaction. (!!)30. Design = New Seat of the Soul!31. Dramatic Difference = Only Difference.32. Embrace the “Big Three” Demographics. (Women/ AgingBoomers/ Green-atics.)33. Re-boot Healthcare.34. Dennis K. is a Jerk.35. WHAT MATTERS IS STUFF THAT MATTERS. (MBAs are Questionable.)
Bonus: 10JamsWorld TIBs1. There is more to life than GAP & Wal*Mart.2. Knock-offs are life. LIVE WITH IT. BEAT IT.3. Speed is life. (The rest is details.)4. There is always room for niche players … if they are Insanely Great. (AND CONSTANTLY FRESH.)5. To have a Great Idea does not mean sitting on a pat hand: What’s the Next Act?6. You need not be a Cost Leader. You must be “in the ballpark.”7. Brand rules! Brands cannot stand still!8. Brandspan is … infinite. (AS LONG AS THE INTEGRITY IS ROBUST.)9. You can/must/should … know your customer personally. (THINK HARLEY-DAVIDSON!)10. Concept/Lifestyle Selling is devilishly difficult:Salespeople & retailers must have Insanely Great Tools.
SSDI: Handmade Art for Living1. Tapestry artist.2. Solid designs.3. Begin to produce.4. Brand & Market like crazy from Day 1. (Energy. Color. Quality.) (Underbranded industry.)5. Collections to upscale retailers.6. In-store boutiques.7. Company store.8. Drop boutiques program.9. Adopt licensing strategy. (But not to Wal*Mart.) Visit susansargent.com
“If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff, U. S. Army
Leaders-Teachers Do Not “Transform People”!Instead leaders-mentors-teachers (1) provide a contextwhich is marked by (2)access to a luxuriant portfolio of meaningful opportunities(projects) which (3) allow people to fully(and safely, mostly—caveat: “they” don’t engage unless they’re “mad about something”)express their innate curiosity and (4) engage in a vigorous discovery voyage(alone and in small teams, assisted by an extensive self-constructed network) by which those people (5) go to-create places they(and their mentors-teachers-leaders)had never dreamed existed—and then the leaders-mentors-teachers (6)applaud like hell, stage “photo-ops,” and ring the church bells 100 times to commemorate the bravery of their “followers’ ” explorations!
“Ninety percent of what we call ‘management’ consists of making it difficult for people to get things done.” – P.D.
4.Great Leaders on Snorting Steeds Are Important – butGreat Talent Developers(Type I Leadership)are the Bedrock of Organizations that Perform Over the Long Haul.
6. But Then Again, There Are Times When This “Cult of Personality” (Type II Leadership) Stuff Actually Works!
The Golden Leadership Triangle: (1) Creator-Visionary … (2) Talent Fanatic-Mentor-V.C. … (3) Inspired Profit Mechanic.
33 Division Titles. 26 League Pennants. 14 World Series: Earl Weaver—0. Tom Kelly—0. Jim Leyland—0. Walter Alston—1AB. Tony LaRussa—132 games, 6 seasons. Tommy Lasorda—P, 26 games. Sparky Anderson—1 season.
“If things seem under control, you’re just not going fast enough.”Mario Andretti
The Kotler Doctrine:1965-1980: R.A.F.(Ready.Aim.Fire.)1980-1995: R.F.A.(Ready.Fire!Aim.)1995-????: F.F.F.(Fire!Fire!Fire!)
“Sony Electronics has a well-earned reputation for persistence. The company’s first entry into a new field often isn’t very good. But, as it has shown in laptops, Sony will keep trying until it gets it right.”Business Week (5/01)
“If Microsoft is good at anything, it’s avoiding the trap of worrying about criticism. Microsoft fails constantly. They’re eviscerated in public for lousy products. Yet they persist, through version after version, until they get something good enough. Then they leverage the power they’ve gained in other markets to enforce their standard.”Seth Godin, Zooming
“You can’t be a serious innovator unless and until you are ready, willing and able to seriously play. ‘Serious play’ is not an oxymoron; it is the essence of innovation.”Michael Schrage, Serious Play