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Pfizer Incorporated. Porsha Erwin Angel Harvey Curtis Hubbard Demontrez Johnson Michael Kitchens China Thomas. History:. Founded by Charles Pfizer in Williamsburg, Brooklyn 1849. Merger with Warner-Lambert Merger with Pharmacia Partnership with Eisai Acquisition of Wyeth

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pfizer incorporated

Pfizer Incorporated

Porsha Erwin

Angel Harvey

Curtis Hubbard

Demontrez Johnson

Michael Kitchens

China Thomas

history
History:
  • Founded by Charles Pfizer in Williamsburg, Brooklyn 1849.
  • Merger with Warner-Lambert
  • Merger with Pharmacia
  • Partnership with Eisai
  • Acquisition of Wyeth
  • http://www.youtube.com/watch?v=ZMf082RX-Is&feature=endscreen
summary
Summary:

Pfizer Incorporated is the world’s leading pharmaceutical company

  • Sells Eisai ’s Aricept
  • Considering acquiring Wyeth
  • United States of America are lagging behind in sales
  • Stockholder’s equity very low
  • Pending legal issues
  • New ventures and partnerships
industry environment analysis
Industry Environment Analysis:

Economic Forces:

  • Unemployment
  • Emerging Market Share

Social, Cultural and Environmental Forces:

  • Target customer
  • Unemployment
  • Grameen Health
industry environment analysis1
Industry Environment Analysis:

Political, Governmental and Legal Forces:

Patents

Litigation

Wyeth Merger

Technological Forces:

1. Research

2. Operations

Competitive Forces:

  • Patents
  • 2. Novartis and Sanofi Aventis
internal competencies
Internal Competencies:

Strengths

Weaknesses

Technologically

Competitiveness

Finance/Accounting

Growth ratio

Investment decision

Resource Allocation

Company segmentation

  • Finance/Accounting
    • Investment decision
  • Product
    • Reliable
  • Research & Development
    • Leading and distinctive innovation
  • Management
    • planning/organizing
  • Marketing
    • Customer analysis