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Understanding Country-Level Business Environments Through Economic Analysis

This course focuses on evaluating and analyzing the macroeconomic environment of countries, essential for successful business entry. Students will utilize P.E.S.T. analysis and comparative policies to understand the correlation between aggregate and individual economic outcomes. Emphasis will be on primary sources and real-world data, fostering a hands-on approach through group assignments and individual country reports. The course encourages quantitative methods for practical comparisons and decision-making strategies while exploring the effects of globalization and political risk on economic performance.

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Understanding Country-Level Business Environments Through Economic Analysis

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  1. Syllabus & Course Requirements

  2. Country Reports • Focus of the course will be on evaluating the current business and economic environment at the country level. Why? • First step of doing business in a new market is understanding the macro level environment. • Policies are analyzed at a comparative level. Aggregate outcomes have a strong correlation with individual outcomes.

  3. P.E.S.T. AnalysisStrategic Planning Link

  4. Poor people in rich countries vs. rich people in poor countries World Development Indicators & calculations http://databank.worldbank.org/ddp/home.do?CNO=2&Step=12&id=4

  5. Focus: Quantitative and Concrete Analysis • Why?Quantitative Approaches valid but • Quantitative methods more accessible and make for more direct comparisons. • Economics focuses on quantifying outcomes.

  6. Focus: Primary Sources • Read Original Scholarly Work • Real World Data • No Textbook, Reading Packet

  7. Outline • Introduction • Details • Globalization • Country Analysis Framework • Context • Strategy • Performance • Policies and Policy-making • Growth Strategy • Political Risk • Responding to Globalization

  8. Homework Assignments • Form groups of 2-3 people. • Four homework assignments: 7.5 points each

  9. Paper • Country Report: Write an analysis of a country of your choice (not HK, USA, PRC or Korea). • Use the tools learned in this course and real world research. • Maximum 6 pages • Individual work.

  10. Private analysts construct reports…www.eiu.com

  11. http://www.imf.org/external/pubs/cat/longres.aspx?sk=24406.0 http://www.imf.org/external/pubs/cat/longres.aspx?sk=24406.0 http://www.imf.org/external/pubs/cat/longres.aspx?sk=24406.0

  12. Exam • In class • Midterm Exam: 15 points • Final Exam: 35 points

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