SEARCH ENGINE MARKETING

1. WELCOME TO DUCAT INDIA Search Engine Marketing 7070905090 info@ducatindia.com

2. Search Engine Marketing Search Engine Marketing is defined as a technique of digital marketing for enhancing the growth of the business. In this strategy, we need to use the paid advertisement to promote our business product. Nowadays, the tendency of people using online research while buying any specific product. So, if you want to promote your business online, you need to use the search engine marketing. In the search engine marketing, we promote our business online by using the paid advertisement and enhance its reach to many targeted users. It will help you to increase the brand awareness and achieve better standard in the marketplace. It is also referred to as Pay Per Click (PPC) because we need to pay a specific amount to the search engine to promote our business product to many targeted users. Many of the users confused with both of these terms i.e. SEM and SEO. It should be clear in mind that SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is the digital marketing approach that mainly focused on improving the rank and traffic of the specific website.

3. Why SEM is important? In this section, we will discuss about why SEM is important to the digital marketing and why it is considered as a best option for business use? Many of the businesses use this strategy to enhance the growth of the business. If you want to increase your website traffic and rank, you may prefer the specific strategy. Provides more money The SEM is an effective way to promote the business product by using the paid advertisement. It enhances the reach of the product to many targeted users. Due to this, a business earns the better revenue.

4. We have different types of search ads are available i.e. Google Adwords, ng, Yandex, Baidu etc. A business earns an average of $2 revenue with respect to $1 spent on Google Adwords. Conversion-focused To achieve the better standard in the organization, we need to focus on the conversation between the business and the customer. Most of the business runs many campaigns to interact with the customers. Its main task is to add many new subscribers and motivate the customers to participate in the business contest. Increase brand awareness The SEM is also responsible for enhancing the awareness of the brand by maintaining the customer’s conversation, establishing the campaigns for your product. If we talk about the Google research, the 80% of brand awareness can be enhanced by using the search ads.

5. Accessible to small accounts You know that SEM uses paid advertisement for promoting any particular product. But if the cost of advertising is too high, then most of the persons will not try to use it. But the good news is that you can advertise your product even in the small cost. It is considered as an advantage of search engine marketing. So, we can say that it is affordable to access even in the small budget. You can start your advertisement as little as $5. If we talk about the Google Adwords, you can double your investment if you managed your data efficiently.

6. THANK YOU Search Engine Marketing 7070905090 info@ducatindia.com