YDO offers search engine marketing and optimization services that take the mystery out of your internet advertising. From quick blitz campaigns to ongoing ad campaign management, we can help drive targeted traffic to your site. Notice the qualifier: ‘targeted’. It’s not enough to spew traffic onto a Web site. We help identify your target client, and through research and analysis, determine the best methods for producing the desired result.
We also look for conversion, not simply traffic. A deluge of traffic won’t help if the landing page doesn’t produce results. Split testing applied to both your ad campaigns and to your landing pages will determine the optimal input for targeted results. • Major search engines such as Google®, Yahoo!, MSN, and Bing offer some of today’s most affordable and effective advertising opportunities. They are the ideal way to geographically target local consumers from the internet. 43% of search engine users are seeking a local merchant offering products or services to buy offline, and 54% of search engine users have completely substituted internet search for their copy of the Yellow Pages, and as population ages, the percentage is rising. These stats tell us that consumers are looking for products or services from a local business, which tell us that the chances are good that their search begins or ends on the internet.
Marketing without measurement is like playing Dodgeball blindfolded. Someone’s bound to catch one in the eye. Our analysis and reporting will track which ads are effective in drawing traffic to the site, and which offers on your web site are effective in attracting customer attention. We can then determine which ad campaigns to drop, and which campaigns to sustain. This concept alone will cut advertising costs drastically, and will cause campaigns to become self-sustaining. When your ads are effective and profitable, you can spend more time satisfying customers, and less time finding them.