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Search Engine Marketing - PowerPoint PPT Presentation


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Search Engine Marketing. CHristopher Davis Christopher Caric Allan Ogbulu. Introduction. History and Development. FTP Lexus / Nexus Search Engine Optimization Spiders and Robots Search Engine Marketing. How It is Used. Organic Search Engine Marketing Black Hat White Hat

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Presentation Transcript
search engine marketing

Search Engine Marketing

CHristopher Davis

Christopher Caric

Allan Ogbulu

history and development
History and Development
  • FTP
  • Lexus / Nexus
  • Search Engine Optimization
  • Spiders and Robots
  • Search Engine Marketing
how it is used
How It is Used
  • Organic Search Engine Marketing
  • Black Hat
  • White Hat
  • Paid Search Engine Marketing
  • Google Adwords
  • Yahoo!
how search engine marketing supports business strategy
How Search Engine Marketing Supports Business Strategy
  • Helps companies stand out amongst competitors
  • Provides a targeted audience
  • 24/7 exposure
  • More cost effective than traditional forms of advertising
implementation considerations and recommendations
Implementation considerations and recommendations
  • It is cost effective.
  • Easy to track and analyze data.
  • Quick and easy to implement
  • Successful strategy leads to strong business brand.
  • Businesses should look for future implementation with social media for broader reach to consumers.