Search engine marketing Tips and tools for creating and presenting wide format slides
What is Search Engine Marketing ? Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising and paid inclusion.
Services of Search Engine Marketing • Search Engine Optimization • Pay Per Click Advertising • Affiliate Marketing Campaign • Content Management • Website Design/Development • Organic Search Engine Optimization
Search Engine Market strategy • 47% of Internet traffic is driven from the search engines. • 91% of Internet sales are first researched on the search engines. • Search engine traffic is the best free way to position your business to target ideal sales leads and customers.
Search Engine Market strategy --contd-- • Google receives 50% of its searches for local information, businesses, and organization. Therefore, if you have a local business you could increase it 20% - 50% with strong visibility on Google Local Map results and traditional organic SEO. • Search engine traffic can be inexpensive or free but naturally monetized with strategies like Google Adsense, link brokering, and traditional advertising.
Search Engine Market strategy --contd-- • 20% of search engine queries are for local traffic. Twice as many people use search engines to find local businesses as do use the local yellow pages. • Search engines are the cornerstones of any Internet marketing campaign (I don't know any successful Internet marketer that doesn't have a search engine marketing component to their marketing).
Benefits • Increase brand awareness and brand equity of product. • Increase Visibility - Increase in web site traffic. • Advertise to an audience that's already interested in you. • Increase in targeted leads. • Greater ROI — Compared to other advertising media, paid search strategies are more efficient. Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.
Benefits Target your ads to users based on languages and locations. Competition advantage - Marketers can enable users to select their product over their competitors. Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.
Facts • SEM uses SEO, PPC, PFI, social network marketing, traditional online marketing, and article marketing tools to optimize your sites visibility on search engines. • SEM includes marketing activities such as online strategy management, reputation management, blogging, online target market assessments etc. • Paid inclusion is a process of paying search engines or directories to add your website to its database. • PPC allows you to decide on the means of payment, notably paying for each click made on your ad.
Facts • This form of SEM is done with immediate effect. Paid inclusion is often the only means of getting listed on the top of the search results pages instantaneously. • SEM also involves traditional forms of online advertising, such as banner adverts, mass email campaigns etc. • SEM provides a good return on your investment (ROI). • SEM also provides progress reports and performance surveillance.
Facts • SEM offers a set of marketing methods that increases the visibility of your website in search engine results pages (SERPs). As mentioned, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising among others help in this process of making your website visible and easily accessible on the Internet.
Visualize It! Overall SEO and SEM differ to some degree, even though the SEM process includes SEO as a tool for optimizing the visibility of your website. Both provide you with optimum exposure for your growing company. Consider which option best fits within your budget and your expectations.
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