slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
“ Hypodermic Needle Theory ” PowerPoint Presentation
Download Presentation
“ Hypodermic Needle Theory ”

Loading in 2 Seconds...

play fullscreen
1 / 7

“ Hypodermic Needle Theory ” - PowerPoint PPT Presentation


  • 198 Views
  • Uploaded on

“ When all allowances have been made, and all extravagant estimates pared to the bone, the fact remains that propaganda is one of the most powerful instrumentalities in the modern world ” (1935) —Harold Lasswell. “ Hypodermic Needle Theory ”.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '“ Hypodermic Needle Theory ”' - driscoll-trevino


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

“When all allowances have been made, and all extravagant estimates pared to the bone, the fact remains that propaganda is one of the most powerful instrumentalities in the modern world”

(1935) —Harold Lasswell

“Hypodermic Needle Theory”

slide3

Variations in Reactions to Broadcast

Conclusion: Media effects are not uniform because different people react differently and the same people react differently under different conditions

Character of Message

Kind of Person

Context of Reception

Timing of Reception

why should this be the case
Why should this be the case?

Attention

Group Norms

Immediacy

Distributed Knowledge

Charisma

slide7

Selectivity

Consequence: Limited Effects?

Reinforcement

Primary Relationships