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Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism

Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism. The National Opportunity. Hospitality Pubs and Brewing (hospitality, travel + tourism) Total jobs 10% of UK workforce 1 million - 46% under 24 New jobs 132,000 p.a. 15,000 p.a.

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Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism

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  1. Developing a Kent ‘Guild’ for Hospitality, Catering and Tourism

  2. The National Opportunity HospitalityPubs and Brewing (hospitality, travel + tourism) Total jobs 10% of UK workforce 1 million - 46% under 24 New jobs 132,000 p.a. 15,000 p.a. # Apprenticeships >4,000 Investment £500m per annum

  3. Sector Skills has had poor alignment TourismPubs Hospitality Guild Tourism Society B.I.I. Visit Kent Springboard Job Centre Plus Perceptions Group And many : many poor

  4. The Hospitality Guild : A single authoritative voice to be passionate about skills and transform productivity and reputation in the sector • Academy of Culinary Arts • AICR • Academy of Food and Wine Service • BII • Institute of Hospitality • HOSPA • National Skills Academy for Hospitality • People 1st • Professional Association of Catering Educators • Springboard UK • UK Housekeepers Association • Worshipful Company of Innholders

  5. The Local Opportunity … Kent … has it all … • Geographical location • Outstanding pub stock • Great visitor attractions • Food provenance and local produce • Transport links • New catalysts – • Swanscombe, Beaches … except • A one-stop skills provider!

  6. … The Local Opportunity for jobs is large

  7. Shepherd Neame : the opportunity for young people * Age Profile : ManagedTenanted 16 – 25 414 45% 26 – 35 220 24% 36 – 45 121 13% 46 – 55 90 10% 56+ 68 7% ___ _____ 913 + 3,500 Est. Staff Turnover 99% (down 11% on 2012)

  8. Shepherd Neame : Career Opportunities in Managed Houses • New staff • Comprehensive induction to cover H&S, food safety, licensing, product knowledge, customer service, sales, job specific standards • 99% turnover B. Supervisors • BII Level 2 Apprenticeships – c.10 new p.a • Assistant Manager • Modular development programme building, skills and knowledge of business management, with qualification from CIEH, BII, People 1st, World Host and workshops for specific subject areas • 53% promoted internally • Managers • Tailored to individual and business need and constant refreshers on H&S, food safety, licensing • 44% promoted internally • SN Tenant : Self Employed Entrepreneur • Wide flexibility to provide low cost platform for creativity, entreprenuerialism, i.e. Sportsman, Seasalter

  9. Shepherd Neame : Diversity of Opportunity

  10. Shepherd Neame : Diversity of Skills

  11. The Challenge Skills Gap AND Poor Career Reputation In-house training Secondary career choice High turnover of staff ‘Temporary’ mindset Training wastage ‘Mums’ factor : ‘not a proper job’ Jobs filled by migrant workers Lack of career structure Top Talent goes to London Missed opportunity to provide jobs, careers for young people to retain such skills locally and to drive productivity, and so economic activity for Kent

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