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Kent Chemical Debriefing. By: Careea Nordè, Karen Nostrant, Heather Smith, Mary Stephens, & William Tiemann. Who is Kent Chemical. Established in 1917 by the Fisher Family Founded in Kent, Ohio Began as rubber producer Expanded into plastics and other specialty chemicals 1953

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kent chemical debriefing

Kent Chemical Debriefing


Careea Nordè, Karen Nostrant, Heather Smith, Mary Stephens, & William Tiemann

who is kent chemical
Who is Kent Chemical
  • Established in 1917 by the Fisher Family
  • Founded in Kent, Ohio
  • Began as rubber producer
  • Expanded into plastics and other specialty chemicals
  • 1953
    • Opened research laboratory to develop more products
  • 1998
    • CEO, Ben Fisher decided to expand globally

(Barlett & Winig, 2012)

kent s struggles
Kent’s Struggles
  • Fisher’s global expansion vision proved difficult
  • International President, Luis Morales led two reorganizations that did not align the international side with the domestic side
  • Operated 30 manufacturing facilities in 13 countries
  • Sold products in nearly 100 countries
  • Need the final reorganization to resolve the global economic threats that Kent faces
  • Consulting firm, Sterling Partners called to help

(Barlett & Winig, 2012)

strategic approach
Strategic Approach
  • Follow Porter’s Five Forces to become global and sustain long-term profitability by reshaping the forces in Kent’s favor
      • Threats of new entrants
      • Bargaining power of customers
      • Threat of substitute products or services
      • Bargaining power of suppliers
      • Industry position amongst current competitors

(Porter, 2008)


Primary Issues and Opportunities

  • Growth and the demands
      • Increased their global market impact by acquiring foreign companies.
      • Managers of Kent Chemical Products used the independence of overseas subsidiaries for their own benefit.
      • Regional organization having difficulties dealing with issues within global markets with Kent Chemical International.
      • Country managers were asked to work for the benefit of both organizations and not one specific organization.
            • Caused resistance and old decision making habits to continue.
  • Products that were successful in one country did not sell well in another.
      • Halogenated flame retardant sales were successful in the United States, but did not do well in European countries.

(Bartlett & Winig, 2012; Cusac, Estes, Khan, 2013;Danke, Jacobs & Lane, 2013; Nordè, Nostrant, Smith, Stephens & Tieman, 2013)


Primary Issues and Opportunities

  • Lack of communication between Kent Chemical International (KCI) and Kent Chemical Products (KCP).
      • Management of acquired companies were allowed to continue to operate using old habits and operating procedures.
      • Kent Chemical Products management were not involved in decisions being made by the international subsidiaries.
      • Changes were being made at facilities without regard of how it may affect other facilities around the world.
  • The new financial operating system
      • Company reports were now allowed to be viewed by employees that were not allowed to in the past.
      • Country managers were now being questioned by others about their decisions.
            • Caused problems as they were use to making decisions without being questioned.

(Bartlett & Winig, 2012; Cusacet al., 2013; Danke et al., 2013)


Kent Chemical will need to implement the following:

They will need to have an outside consulting firm come in and

Make a matrix for Kent Chemical to follow both international and

In America.

The following decisions from the consulting firm are:

A well defined chain of command within the company.

Accountability from the different divisions within the company.

Responsibility of corresponding with authority within the company.

Have fewer levels of delegation within the company so they can problem solve

and make decisions with flexibility.

(Bartlett & Winig, 2012)



Then Kent chemical will need to select teams for the different divisions. Consisting of six team members to carry the work load.

Consumer Product Division

Fire Protection Products Division

Director of Medical Plastics Division

All three of these

teams are to be comprised of six highly

Qualified individuals to work as a team connecting the


(Bartlett & Winig, 2012)

team work
Team Work

Then Kent chemical will need to select teams for the different divisions

Consisting of six team members to carry the work load.

Competiveness of the home industry

Which summarizes the “five forces” competitive framework

Public Policy and chance

Which describes the role government plays in the industry

(Bartlett & Winig, 2012)

clustering porters national diamond theory
Clustering Porters National Diamond Theory

Kent Chemical should also follow the Clustering Porters National Diamond Theory which has six components.

Factor conditions

Which explains why certain regions of the country

Attract certain businesses

Home and country demand of products

Which is demand of the home

Country whether they have large or

Small markets.

Relating and supporting industries

Which includes the supporting industries

In the region.

(De Kluyver, 2010)

next steps analysis
    • Align efforts of subsidiaries where market is best
    • Global subsidiaries of a business should never compete or become a barrier to profit.
    • Allows each branch to operate independently of each other, creating value for the overall business.
    • allow subsidiaries to align goals, taking advantage of team strategies, netting more profit than before.
    • In order for the team to implement and evaluate the chosen strategy, they will need to evaluate the company within the five stages presented by De Kluyver: market entry, product specialization, value chain disaggregation, value chain reengineering, and he creation of new markets.

(Dankeet al., 2013; Nordèet al., 2013; De Kluyver, 2010)

strategy global positioning
  • SWOT
    • To reiterate what the SWOT analysis does and how it can assist Kent in its endeavors of obtaining a more prominent global posture, the organization has to inspect all aspects and consider all factors at each stage. In doing this, they will illuminate and acquire understanding of the market within the different countries that they operate.
    • Concurrently, as Kent is operating within the five stages and implementing the SWOT analysis, they should also recognize the aggressive market forces within the country where they are engaged in business. Once those forces are identified, an analysis of what is driving those forces should be conducted and capitalized upon. These actions will allow Kent to directly impact the root or core of the market and give them the position of controlling the market and increasing their profitability as well as their global posture.

(“SWOT analysis I,” 2006; “SWOT analysis II,” 2006; Nordè et al., 2013)



Present--Leading global specialty-chemical company

Goal--Expand internationally into a globally- integrated organization

Struggles--Need to resolve global economic threats to align international & domestic sides of the company

(Bartlett & Winig, 2012)

  • Sterling Partners—International Management consulting team promotes cohesiveness
  • “Decision Matrix” model
  • Internet-linked communications
  • Accountability
  • Decentralization
  • Shared vision

(Bartlett & Winig, 2012)

strategic implementation
Strategic Implementation
  • Porter’s Five Forces
  • Porter’s National Diamond Clustering Theory
  • SWOT Analyses—Internal & External
  • De Kluyer’s Five Stages of Globalization
  • Value Creation & Corporate Global Success

(Porter, 2008; De Kluyver, 2010; “SWOT Analysis I,” 2006; “SWOT Analysis II,” 2006)


Bartlett, C.A., & Winig, L. (2012). Kent chemical: organizing for international growth. Retrieved from Harvard University, Harvard Business School Publishing for Educators website:

Cusac, J., Estes, M., & Khan, R. (2013). Kent Chemical. Retrieved from Siena Heights University website: /re/DotNextLaunch.asp?courseid=7474171&userid=13076732&sessionid=a115ac3246&tabid=HaGj09c+rKNgLRc OeyXYX5p0QKYvY06grr0iQg8yI+MZyD1Q1WNB/fBzqJUFChtQfXVKzbsk2vk2Vak06nQymQ==&sessionFirstAuthSto re=true&macid=INgmjRcA/MJVeXeCsFIZD2DId2R/A5dc65zR8Yt4TNi7I3ZmFadW31QS5lkGiwY9+mdsEzh zBaDiZ4JPcrMWmMKyJomlrlxKUjIUpFhxakgTjNUX4ltllhJh/km8LiFxpSkqmFIeOo5oWQosjZ+TJeG5pQdmqJ mMfB5esKAkCVCwEHSjpXUi+hKe9v+tiw3rqaCb+G6lHXnfrajw3DKzaqg9+ltEfGWOffJA8Ap1WOIofhZe9aEr 3ZUOdcQFpD3M

Danke, S., Jacobs, S., & Lane, C. (2013). Case Analysis for Kent Chemical Product. Retrieved from Siena Heights University website: 32&sessionid=a115ac3246&tabid=HaGj09c+rKNgLRcOeyXYX5p0QKYvY06grr0iQg8yI+MZyD1Q1WNB/fBzyD1Q1W NB/fBzqJUFChtQfXVKzbsk2vk2Vak06nQymQ==&sessionFirstAuthStore=true&macid=INgmjRcA/MJVeX eCsFIZD2DId2R/A5dc65zR8Yt4TNi7I3ZmFadW31QS5lkGiwY9+mdsEzhzBaDiZ4JPcrMWmMKyJomlrl xKUjIUpFhxakgTjNUX4ltllhJh/km8LiFxpSkqmFIeOo5oWQosjZ+TJeG5pQdmqJmMfB5esKAkCVCwEHSj JmMfB5esKAkCVCwEHSjpXUi+hKe9v+tiw3rqaCb+G6lHXnfrajw3DKzaqg9+ltEfGWOffJA8Ap1WOIofhZe9aE r3ZUOdcQFpD3M


De Kluyver, C. (2010). The globalization of companies and industries. In Fundamentals of global strategy: A business model approach(pp. 23-42). Retrieved from Harvard University, Harvard Business School Publishing for Educators website:

Nordè, C., Nostrant, K., Smith, H., Stephens, M., & Tieman, W. (2013). Kent Chemical Case Analysis. Retrieved from Siena Heights University website: id=a115ac3246&tabid=HaGj09c+rKNgLRcOeyXYX5p0QKYvY06grr0iQg8yI+MZyD1Q1WNB/fBzqJUFChtQfXVKzbsk2 vk2Vak06nQymQ==&sessionFirstAuthStore=true&macid=INgmjRcA/MJVeXeCsFIZD2DId2R/A5dc65zR8Yt4TNi7I3Z mFadW31QS5lkGiwY9+mdsEzhzBaDiZ4JPcrMWmMKyJomlrlxKUjIUpFhxakgTjNUX4ltllhJh/km8LiFxpSkqmFIeOo5oWQ osjZ+TJeG5pQdmqJmMfB5esKAkCVCwEHSjpXUi+hKe9v+tiw3rqaCb+G6lHXnfrajw3DKzaqg9+ltEfGWOffJA8Ap1WOIo fhZe9aEr3ZUOdcQFpD3M

Porter, M. E., (2008). The five competitive forces that shape strategy. Retrieved from Harvard University, Harvard Business School Publishing for Educators website: Retrieved from

SWOT analysis I: Looking outside for threats and opportunities. (2006). Retrieved from Harvard University, Harvard Business School Publishing for Educators website:

SWOT analysis II: Looking inside for strengths and weaknesses. (2006). Retrieved from Harvard University, Harvard Business Publishing for Educators website:

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