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Tearin’ It Up Dirt Bikes™

Tearin’ It Up Dirt Bikes™. Nick Dumford Trevor Scherlin Travis Vogel. Background. Trevor won the company on a bet over a flipped coin and changed the name in 2007. Asked Nick and Travis if they would like to help run the company.

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Tearin’ It Up Dirt Bikes™

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  1. Tearin’ It Up Dirt Bikes™ Nick Dumford Trevor Scherlin Travis Vogel

  2. Background • Trevor won the company on a bet over a flipped coin and changed the name in 2007. • Asked Nick and Travis if they would like to help run the company. • Tearin’ It Up Dirt Bikes™ re-opened its storefront in early 2007 and created its online presence in July 2007.

  3. Roles • CEO Scherlin– Responsible for all company operations. • CFO Dumford – Responsible for all financial transactions and health. • CTO Vogel – Responsible for all technology in storefront and online presence.

  4. Storefront • Within the storefront, Tearin’ It Up Dirt Bikes™ will provide dirt bikes, parts, accessories and repair services. • Our featured brand is Honda Dirt Bike products. • Specialize in providing quality bikes and parts. • We also sell our own branded bikes: the Dirt Shredder 9000, Dirt Thrower 3000, Dirt Tosser500.

  5. Online Presence • Online, parts and accessories can be purchased. • Our top of the line forward and back navigator are our highest selling part. • One-of-a-kind spoilers are available for overnight delivery. • The NoiseBuster provides the appropriate noise tone and pitch for the ideal dirt bike appeal.

  6. Customer Demographics • Tearin’ It Up Dirt Bikes™ offers a wide verity of entry level bikes and accessories while also offering the veteran riders service and high preforming dirt bikes. • Like to ride dirt bikes either for enjoyment or racing purposes. • Majority of online users are experienced riders and racers. • In-Store purchases are targeted at entry level riders.

  7. Marketing Mix • Online • We also use banner ads on various online dirt bike racing forums • Online advertising on up-coming races’ sites • Google Ads targeted at consumers searching for dirt bike parts and accessories • Storefront • Our main marketing strategy is sponsorship of major dirt bike races in the area • Rent billboard space near storefront and dirt bike tracks • Sponsor the high winning racers for maximum visibility

  8. Sales Force CRM Software • Customer Relationship Management (CRM) vs. Enterprise Resource Planning (ERP) • CRM focuses on customer relations • Tearin’ It Up Dirt Bikes™ is mainly client based and relies on customer relations for success • CRM allows easy access to clients files and information • Allows access to clients order history • Identifies recently purchased products, which allows for customer intimacy and identify preferences

  9. Sales Cloud provided by Sales Force • Sales Cloud is the worlds #1 Sales Application • Allows business to increase revenues, increase productivity, and get visibility into your business • Multiple features available to progress business • Email integration- Communication with clients and employees is efficient and productive • Social Networking Pages- Allows the CRM software to be linked to multiple social networking sites such as Twitter, Facebook, and MySpace. • Contact History- Provides information from each client (Phone, e-mail, address) to be easily accessed by the company • Current Business Users • Spotify • NBC Universal • American Red Cross • Chipotle • Wells Fargo Bank

  10. Pros of Sales Force • Sales Force provides Chatter • Chatter is a tool that allows you and your coworkers to communicate efficiently in and outside of the workplace. • Effectively enables employees to stay up to date on leads, contacts, opportunities, and deals with customers.

  11. Cons of Sales Force • The Sales Cloud CRM software is only available as a web-hosted solution • Can’t install software on a network of computers • Internet must be available to use the software

  12. Costs • Number of users- Unlimited • $65.00 per user • Monthly Payments • No Hidden or one time fees

  13. References • 2012 compare best crm software. (2012). Retrieved from http://crm-software-review.toptenreviews.com/ • Customer stories. (2012). Retrieved from http://www.salesforce.com/customers/ • Sales cloud. (2012). Retrieved from http://www.salesforce.com/sales-cloud/social-accounts-contacts.jsp • Laudon, K. and Laudon, J. (2012).Management Information Systems: Managing the Digital

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