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Principles of design

Discover the key principles of design in fashion, including color balance, line proportion, shape, and rhythm. Learn how to create a harmonious and balanced outfit that suits your style and figure.

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Principles of design

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  1. Principles of design

  2. The principles of design are artistic Rules for applying the elements of design within a garment or outfit. Using ElementsApplying Principles Color Balance Line Proportion Shape + Rhythm = Good Design Texture Emphasis Harmony

  3. Balance • This implies an equilibrium among the parts of design. • Design weight is distributed so that a feeling of rest is created. • Balance can be symmetrical (formal feeling) or asymmetrical (informal feeling)

  4. Formal balance (symmetrical) • The design details are divided equally to create a centered balance (symmetry) • It gives a garment/outfit an more formal, planned, classic or tailored look.

  5. Formal balance • Examples: when a garment is divided by a center front seam so that each side is identical • Formal balance is the most common type of balance in fashion.

  6. Informal balance (asymmetrical) • The design details are divided unequally from the center, but appear to be balanced. • Achieved through the arrangement of colors, shapes, lines and textures

  7. Informal balance • Examples: diagonal lines, one shouldered tops, and off-center closings • This type of design is more interesting and dramatic than formal balance.

  8. Proportion • Proportion is the size relationship of each of the parts in a design to each other and the whole. It is sometimes called SCALE.

  9. proportion • The most pleasing proportions are those that are unequally divided. • Clothing should also be in proportion or scale to your own size. For example, if you are petite, stay away from large prints and accessories.

  10. 4:4 5:3 1:7 7:1

  11. rhythm • Rhythm is the pleasing arrangement of the design elements (lines, shapes, color and texture) of a garment.

  12. Rhythm • It helps carry the eye from one area of the garment to another. • Rhythm is achieved through: repetition, gradation, transition, radiation and opposition.

  13. Repetition – repeated element (line, color, texture) throughout outfit

  14. Gradationis sometimes referred to as progression and implies a gradual increase or decrease of similar design elements

  15. gradation

  16. Radiation – lines emerging from a central point

  17. radiation

  18. Transition is created when a curved line leads the eye over an angle which causes the eye to change direction gradually rather than abruptly

  19. Oppositionis created when lines meet to form right angles. Opposition can also be Complementary Colors, & black vs. white.

  20. Emphasis • Emphasis refers to the focal point or center of interest of a garment which should highlight your best feature and draw attention away from figure faults.

  21. Emphasis • Examples would be: jewelry, a colorful belt would emphasize a waistline, a contrasting collar or scarf would focus attention on your neckline.

  22. Harmony • Is the tasteful relationship among all parts within a whole • It is created when the elements of design are used effectively according design principles

  23. Harmony = Unity & Variety • Harmony creates a feeling that all parts of an outfit belong together and suit the wearer and the occasion

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