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Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014. Janice Fraser Tourism Development & Marketing Officer Adur & Worthing Councils. English Tourism Week 29 March – 6 April 2014 www.englishtourismweek.co.uk.

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adur worthing tourism industry forum leaflet exchange wednesday 2 nd april 2014

Adur & WorthingTourism Industry Forum& Leaflet ExchangeWednesday 2nd April 2014

Janice FraserTourism Development & Marketing OfficerAdur & Worthing Councils

english tourism week 29 march 6 april 2014 www englishtourismweek co uk
English Tourism Week 29 March – 6 April 2014www.englishtourismweek.co.uk

Our sector touches everyone – visitors, residents and employees. It’s one of the few sectors active in every part of the country.

slide8
£2million support package from Government

www.visitengland.com/morecoast

what have we been doing
What have we been doing?
  • On going delivery of the Tourism Marketing plan
    • Countdown to Christmas Campaign – events guide, poster, web page, social media, e-mailer
    • Travel Trade Exhibitions
    • Group Travel promotion
    • Meet the Media – Belgian Press Trip, WW1 links
    • Visitor Guide
    • VisitWorthing.co.uk responsive website – 247,600 unique visitor hits – up 46%
    • Social media – Facebook (471 likes) & Twitter (2,180 followers)
    • Media / on line advertising
    • VE Coastal Campaign
what have we been doing1
What have we been doing?
  • Events Funding ‘Pot’ – 10K each for Adur & Worthing
  • Cultural Projects
  • Regeneration Projects
  • Seaconomics
  • Visitor Information Centre
  • Adur & Worthing Local Assessment Scheme
  • Filming Guide
what s new this season
What’s New this season……
  • Deliver the 2013/4 marketing plan
    • Cycling Campaign
    • On Your Doorstep Campaign
  • Summer Events Guide – available Easter
  • Promote local Accommodation Scheme and encourage participation
  • Destination Britain board game
marketing activity
Marketing Activity
  • 2013/14 Guide – Distribution, 5,000 reprint
  • VisitWorthing.co.uk responsive website – promotion / sales, SEO
  • Media / on line advertising to promote guide & website and generate leads
  • Consumer e-mailers to 50,000 database – promoting special offers, events, new products
  • Develop use of Social media – Facebook, Twitter & Linked In
  • Welcome to Brighton – bedroom browser
  • Events promotion – posters, website, summer events guide
  • PR opportunities
visitworthing information centre
VisitWorthing Information Centre
  • New Team – Eileen, Pamela, Janet & Georgina & casuals
  • Hosting events – Art Trail, WOWetc.
  • TV presentation screen window
  • Seasonal window displays
  • New local suppliers
  • New events submission module
2014 this years event highlights
2014 – this years event highlights!
  • Adur Festival
  • Party on the Prom & Childrens Parade
  • Worthing Open Houses
  • Armed Forces Weekend
  • Worthing Food & Drink Festival
  • Worthing Festival
  • Worthing International Birdman Competition
  • Adur River Fest
  • Worthing Rotary Carnival
  • Shoreham Airshow
  • World of Words
  • Undercurrent Festival
  • Community Play

And lots more!……

we can t do this without you
We can’t do this without you!
  • You help make this destination what it is
  • Promote your business with us
  • Keep in touch! - tell us what you’re doing – what’s new
  • Give us your offers
  • Make full use of our marketing materials & branding
  • Share your knowledge
  • ‘Follow’ us, ‘like’ us, link to us
  • Work together, link up, make partnerships
anything to do with tourism
Anything to do with Tourism……

Contact me:

  • Portland House, Richmond Road, Worthing, BN11 1HS
  • Tel: 01273 263022
  • Email: janice.fraser@adur-worthing.gov.uk