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PR and Social Media 

PR and Social Media . Veronica Morris. The Naked CEO- Rachel Happe    . -Having a passive constituent base is no longer enough  -Expectation minus  reality = satisfaction  -practice and experience. A World of Strangers- Tom Smith .

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PR and Social Media 

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  1. PR and Social Media  Veronica Morris

  2. The Naked CEO- Rachel Happe     -Having a passive constituent base is no longer enough  -Expectation minus reality = satisfaction  -practice and experience

  3. A World of Strangers- Tom Smith  - need to go back in time to realize how big this is (media)  - Pre-media age to mass media age to Social media age  networks have exploded in size.  -we influence everything without trying How it impacts PR • consumer is the distributor not the media spend • niche requires a new approach • build lifetime advocacy Social PR checklist • listen> reach out    • build a network  • converse w/networks in their own space • think content and experience  • reward 

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