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Stats, Strategy and Ways to Utilize Social Media for Your Business
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Stats, Strategy and Ways to Utilize Social Media for Your Business

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  1. Stats, Strategy and Ways to Utilize Social Media for Your Business Jason Elkins Managing Partner Transparent Social Media

  2. Transparent Social Media • Jason Elkins – Managing Partner • Direction, Sales and Marketing • Ricky Voltz – Partner • Operations, FBML Coding, Project Management • Mailynne Calvin – Key Staff • Content, Writing, Marketing, Customer Support • Josh Brown – Key Staff • Design, Product Support

  3. Transparent Social Media • Custom Facebook Fan Pages and Apps • Strategy • Support • Education

  4. Examples of Social Media • Facebook (MySpace, Friendster, etc.) • Twitter - microblogging • YouTube – video sharing • LinkedIn – professional networking • FourSquare – check-in • Flickr - photo-sharing sites • Quora – Q&A services • Wikipedia – Collaborative information • Yelp - Reviews

  5. Why Get Involved With Social Media?

  6. Why Get Involved With Social Media? 50 Million is the magic number.

  7. How Can You Measure Social Media Success? • Conversation • Engagement

  8. Why Focus on Facebook? • 600 million • 50% login • 130 friends • 700 billion minutes per month

  9. Why Focus on Facebook?

  10. Why Focus on Facebook?

  11. Why Focus on Facebook?

  12. Facebook Secret Facebook Algorithm

  13. ReThinking Marketing • Old Paradigm vs. New Paradigm • 4000 Message a Day

  14. The Party

  15. Bull Horn Guy

  16. Old Paradigm Marketing • Old Paradigm Folks Use Internet Like This: • Controlled Mediums • One-Directional • Corporate • Distant

  17. New Paradigm Marketing • New Paradigm Folks Use Internet Like This: • Transparent • Informal • Collaborative • Conversational

  18. What to Say? Use the {Status5P} Technique • Projects • Pictures • People (who are you working with) • Places • Post a question

  19. Projects

  20. Lead!

  21. Posts a New Ball (Project)

  22. Photos

  23. - Photo - Question - Timeliness

  24. Engagement

  25. Places

  26. Places Engagement

  27. Post a Question

  28. Post a Question

  29. Post a Question Engagement

  30. What Else to Post? • Promote Your FRIENDS!!!!! • First Date Questions (Brandon Frazier) • Testimonials • Contests • Fan of the Week • Donations • Give Away

  31. WWBRD?

  32. Give Aways

  33. Customer Service

  34. How Often? Consistency is as important as Engagement! • Often • Grid • Spread out

  35. Why Tag?

  36. Tagging • Tagging is an Art Form • Tag Friends/Photos • Tag Locations if they have a page • Tag People – 8000 Rule

  37. Engagement Exposure to Industry leader and Exposure to his network of followers

  38. Announcements • Events • Upcoming Projects • New Products/Services • Pre – During – Post (3 Posts)

  39. Always/Never Guidelines Always: • Picture • Respond • ‘Prosonal’ • Consistency

  40. Always/Never Guidelines Never • Never respond angry to an angry Fan • Never JUST talk about your business. • Never be afraid to post SOMETHING.

  41. Stand Out • Custom Pages • Capture leads (DING DING DING) • Sell items on Facebook • Promote your services • Capture E-Mails • Schedule Services • Display Videos • Embed PayPal • Embed Messages, Podcasts, Sermons • Embed a book or chapter • Embed Downloadable Items (Papers, Pamphlets, Photos) • Redemption Programs

  42. Examples of Standing Out