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Bridging the Gap Between SEO and PR: Strategies for Integrated Success

Join Lance Concannon at PRCA Gateway on September 25 for an insightful session on uniting SEO and PR strategies. Explore crucial topics such as the importance of managing SEO strategy, building meaningful relationships, and understanding the needs of SEO professionals. Learn how to enhance your digital marketing efforts through high-authority links, media coverage, quality content, and social media engagement. Discover actionable insights to create a balanced approach that drives success in both SEO and public relations.

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Bridging the Gap Between SEO and PR: Strategies for Integrated Success

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  1. Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212

  2. Bridging the gap between SEO & PR

  3. Who manages SEO strategy?

  4. Who manages SEO strategy? • Nobody

  5. Who manages SEO strategy? • Nobody • Internal • Digital • Marketing • Dedicated resource

  6. Who manages SEO strategy? • Nobody • Internal • Digital • Marketing • Dedicated resource • External • SEO • Digital • PR

  7. Building relationships

  8. What do SEO people care about? 2011 Search Engine Ranking Factors http://www.seomoz.org/article/search-ranking-factors

  9. In English…

  10. What YOU should be doing to help

  11. On-page copy

  12. Off-page copy

  13. Social media channels

  14. But balance is important!

  15. What else can you offer? • High authority links • Mainstream media • Blogs, communities • Partnerships

  16. What else can you offer? • High authority links • Media coverage • Blogs, communities • Partnerships • Quality content • Text • Video • Infographics

  17. What else can you offer? • High authority links • Media coverage • Blogs, communities • Partnerships • Quality content • Text • Video • Infographics • Social media • Owned channels • Viral buzz

  18. What they can do for you

  19. Thank you. lance.concannon@text100.co.uk

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