Marketing Plan tips Information to seek for your report: • Product: • Brand and product preferences; products may be used/viewed differently than we view them.
Marketing Plan tips • Promotion: • Legality of contests, premiums, coupons. • Media availability – what extent to people use and have access to tv, radio, internet, etc. • What types of communications are Illegal? • Is advertising accepted where you think it is? (some countries allow no TV advertising) • Salesforce compensation, territory and quota regulations
Marketing Plan tips • Pricing: • Currency exchange rate, • Price increases due to tariffs, etc.. • Typical markup on sporting goods • Competitive pricing • Price sensitivity and/or price elasticity
Marketing Plan tips • Distribution: • Transportation issues: • Infrastructure, common & uncommon modes of moving freight • Warehousing location & availability • Availability of logistics expertise or local distributors • Protectionist policies by a country’s government or among its industry participants