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Tourism ’ s Impacts on MA

This report explores the significant impacts of tourism on Massachusetts, analyzing visitor trends from domestic and international travelers during 2011 and early 2012. It defines a tourist, examines their origins, activities, and spending patterns, and provides insights into Canadian visitation. The study highlights key statistics, including visitor spending, generated employment, and tax revenues across Massachusetts counties. It also offers a comparative overview of tourism expenditures and the primary purposes of trips taken by tourists, emphasizing the importance of the tourism industry to the state's economy.

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Tourism ’ s Impacts on MA

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  1. Tourism’s Impacts on MA September, 2012

  2. Todays topics Tourist definition Visitation and Spending in MA 2011 Origins of domestic travelers to the Commonwealth What they do here, how they get here etc. International, Overseas and Canadian travelers Analysis of Canadian visitation to MA 2010 How does 2012 look so far

  3. A tourist is one who stays overnight in paid accommodations or who travels 50 or more miles one way from their home

  4. Visitation to Massachusetts

  5. BIG NUMBERS…….

  6. Tourism is several industries Comparison of percentage of dollars spent

  7. Employment Generated by Spending

  8. Tax Revenue Generated by Spending

  9. Domestic expenditures by MA Counties

  10. State and Local Rooms’ taxes by County

  11. Origins of Domestic Visitors, 2011

  12. Primary Purpose of Trip

  13. Activities

  14. Transportation Mode

  15. Household Incomes (mean) of MA Visitors

  16. Comparing activities by Destination fromOrigin DMA

  17. International Visitor origins, volume, market share

  18. Canadian visitation to U.S. States

  19. Canadian visitation to U.S. and MA

  20. Where did they go????

  21. What did they do????

  22. Who were those guys………

  23. How does MA look in CY2012

  24. Massachusetts Lodging, CY2012 thru July

  25. Rooms Revenue -28 day lag analysis % June 1…September15 15 four week periods

  26. The end…….. Go Celtics

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