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AYUSH Strengths and opportunities for Health Tourism Dr. Manoj Nesari Joint Adviser ( Ayurveda ) Department of AYUSH www.indianmedicine.nic.in drnesari@gmail.com Health and Wellness Tourism Health conscious consumers seeking well being.

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AYUSH Strengths and opportunities for Health Tourism

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ayush strengths and opportunities for health tourism

AYUSHStrengths and opportunities forHealth Tourism

Dr. ManojNesari

Joint Adviser (Ayurveda)

Department of AYUSH



health and wellness tourism
Health and Wellness Tourism
  • Health conscious consumers seeking well being.
  • To lose weight, to slow the effects of aging, to relieve pain or discomfort, to manage stress
  • To partake in the use of natural supplements to improve their health.

The Economic Times

A US$ 36 billion industry in 2007 and growing at 15% CAGR, the Indian healthcare industry will be a US$ 280 billion by 2022.

parallel issues around medical tourism
Parallel issues around medical tourism
  • international healthcare accreditation:
    • Canada: Accreditation Canada, formerly known as the Canadian Council on Health Services Accreditation, Since 1968, it has accredited hospitals and health service organizations in ten other countries.
    • USA: Joint Commission international (JCI)
    • UK : QHA Trent
    • India: NABH , QCI
  • Evidence-based medicine
  • Quality assurance.
indian scenario
Indian Scenario
  • Nearly 4,500,000 foreigners sought medical treatment in India last year.
  • The NEW YORK--(Business Wire)--Booming Medical Tourism in India - 2009 Edition refers strong AYUSH infrastructure
  • The most popular treatments sought in India by medical tourists are
    • Alternative medicine (Ayurveda and Yoga)
    • Bone-marrow transplant,
    • Cardiac bypass surgery, eye surgery and orthopedic surgery.
    • India is known in particular for heart surgery, hip resurfacing and other areas of advanced medicine.
ayurveda most preferred
Ayurveda- Most Preferred
  • According to ASSOCHAM, Ayurvedicand medical tourism industries are likely to gain around Rs 800 crore from the 2010 Commonwealth Games.
  • The market for medical tourism alone is around Rs 300 crore, the rest accounting for that of Ayurvedicremedies.
  • The breakup of tourists spending on medical tourism will fall in the band of around Rs 40,000-Rs120,000 on an average; whereas the amount spent on ayurvedic-related treatment will be around Rs10,000-Rs35,000.
market size and growth drivers
Market Size and Growth Drivers
  • The market for AYUSH was estimated at Rs 8,000 crore (including drugs, over-the-counter and wellness products, treatment and herbal extracts) in 2009 and has been growing at 20 per cent year-on-year.
  • It is expected to reach Rs 16,250 crore in 2014.
  • The wellness/spa market is the fastest growing segment (at 20 per cent per annum), led by the growing medical tourism and hospitality industry.
  • The products market is about Rs 4,000 crorewith OTC products like digestives, health food and pain balms, etc. contributing almost 75 per cent of the segment.
  • The hospital business has historically grown at 12 per cent per annum and is expected to grow faster in the coming years as the Government is putting a lot of effort towards cost-effective health solutions through the AYUSH programme.
        • Source- Technopark Analysis
the ayush
  • The Indian Systems of Medicine and Homoeopathy (ISM&H) were given an independent identity in the Ministry of Health and Family Welfare by creating a separate department in 1995. Renamed the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH, meaning ‘long life’) in November 2003,
  • The department is entrusted with the responsibility of developing and propagating officially recognised systems – Ayurveda, Yoga, Naturopathy Siddha, Unani, and Homoeopathy.
  • This was done due to the explicit realisation of contributions these ancient and holistic systems can make towards human health care.
  • These systems have a marked superiority in addressing chronic conditions and offer a package of promotive and preventive interventions.

AYUSH Infrastructure

  • Teaching Institutions 485
  • Students Admission Capacity 25,000
  • No. of Regd. Practitioners. 6,00,000
  • Drug Manufacturing Units 9,000
  • Hospitals 3,192
  • Hospital beds in Govt. sector 60,237
  • Dispensaries 21,376
  • Source : annual Report of AYUSH

Mainstreaming of AYUSH/health delivery

Propagation & Publicity




International Cooperation

Medicinal Plants

Trade & Regulatory Issue

Quality Assurance



Medicinal Plants







  • NMPB
  • National Mission on Medicinal Plants
  • (630 crs)
  • Upgradation of standards
  • Educational reforms
  • International education
  • AIDS/Cancer etc
  • Bio medical
  • Public Health
  • GMP
  • QCI
  • Sensitise industry
  • Consumer awareness
  • Quality Certification
  • Inda-EU Dialogue on THMPD
  • Free Trade Agreement with neighbouring countries
  • 4000 AYUSH Doctorsposted in PHCs/ CHCs/ DHs
  • Co-location
strengths of ayush
Strengths of AYUSH
  • Prevention of Diseases
  • Promotion of Health
  • Consideration of Body, Mind and Soul as one unit.
  • Disease management
healing with a feeling
Healing with a Feeling…..
  • Care for Soul, mind, body and sense organs
  • Holistic approach
  • Care the nature to care you back
  • YES….! Ayurveda is not a mere medical science, but a LIFE SCIENCE…
endless list of scopes
Endless List of scopes….
  • Sports medicine
  • Post Traumatic Stress Disorders….
  • Lifestyle diseases…
  • Allergy Disorders
  • Anti addiction programs
  • Rasayana
major growth drivers for the surging demand for ayush
Major growth drivers for the surging demand for AYUSH
  • Quality assurance Campaign by Dept. of AYUSH
  • Increasing awareness about AYUSH systems and adverse effects of synthetic drugs.
  • Efforts of AYUSH for easy accessibility.
  • Most of ISM drugs of Herbal origin are safe to use.
  • Cost effective and affordable
  • India is seen by Western countries as a reservoir of medicinal herbs and their uses.
scientific validation
Scientific Validation
  • Intramural and Extramural Research
  • Golden Triangle Partnership Program
  • Collaborative research with International institutes e.g. Mayo’s Clinic USA, Charity University Germany
  • Establishment of ‘CRISM’ at Mississippi University USA
regulatory provision and guidelines for ensuring quality in service sector
Regulatory provision and guidelines for ensuring quality in service sector
  • IMCC Act 1970
  • Panchakarma Guidelines
  • AYUSH Hospital Standards
  • Accreditation standards for wellness centers
some well known ayurveda centers
Some well-known Ayurveda Centers
  • AryaVaidyaShalaKottakal Kerala
  • National Institute Of Ayurveda, Jaipur
  • Institute of Post Graduate Teaching and Research in Ayurveda, Jamnagar, Gujrat
  • M A Podar Hospital Worli Mumbai
  • PoovarIsland Resort Kerala
  • Somathiram Spa, Trivendrum, Kerala
  • Ayurveda Gram Bangalore, Karnataka
  • CVN Kalari Centre for Ayurveda
  • AnandaAyurvedaSpa,Hrishikesh, Uttarakhand
  • AtmaSantulan Kendra, Lonavala, Pune