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AYUSH Strengths and opportunities for Health Tourism Dr. Manoj Nesari Joint Adviser ( Ayurveda ) Department of AYUSH www.indianmedicine.nic.in [email protected] Health and Wellness Tourism Health conscious consumers seeking well being.

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AYUSHStrengths and opportunities forHealth Tourism

Dr. ManojNesari

Joint Adviser (Ayurveda)

Department of AYUSH


[email protected]

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Health and Wellness Tourism

  • Health conscious consumers seeking well being.

  • To lose weight, to slow the effects of aging, to relieve pain or discomfort, to manage stress

  • To partake in the use of natural supplements to improve their health.

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The Economic Times

A US$ 36 billion industry in 2007 and growing at 15% CAGR, the Indian healthcare industry will be a US$ 280 billion by 2022.

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Parallel issues around medical tourism

  • international healthcare accreditation:

    • Canada: Accreditation Canada, formerly known as the Canadian Council on Health Services Accreditation, Since 1968, it has accredited hospitals and health service organizations in ten other countries.

    • USA: Joint Commission international (JCI)

    • UK : QHA Trent

    • India: NABH , QCI

  • Evidence-based medicine

  • Quality assurance.

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Indian Scenario

  • Nearly 4,500,000 foreigners sought medical treatment in India last year.

  • The NEW YORK--(Business Wire)--Booming Medical Tourism in India - 2009 Edition refers strong AYUSH infrastructure

  • The most popular treatments sought in India by medical tourists are

    • Alternative medicine (Ayurveda and Yoga)

    • Bone-marrow transplant,

    • Cardiac bypass surgery, eye surgery and orthopedic surgery.

    • India is known in particular for heart surgery, hip resurfacing and other areas of advanced medicine.

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Ayurveda- Most Preferred

  • According to ASSOCHAM, Ayurvedicand medical tourism industries are likely to gain around Rs 800 crore from the 2010 Commonwealth Games.

  • The market for medical tourism alone is around Rs 300 crore, the rest accounting for that of Ayurvedicremedies.

  • The breakup of tourists spending on medical tourism will fall in the band of around Rs 40,000-Rs120,000 on an average; whereas the amount spent on ayurvedic-related treatment will be around Rs10,000-Rs35,000.

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Market Size and Growth Drivers

  • The market for AYUSH was estimated at Rs 8,000 crore (including drugs, over-the-counter and wellness products, treatment and herbal extracts) in 2009 and has been growing at 20 per cent year-on-year.

  • It is expected to reach Rs 16,250 crore in 2014.

  • The wellness/spa market is the fastest growing segment (at 20 per cent per annum), led by the growing medical tourism and hospitality industry.

  • The products market is about Rs 4,000 crorewith OTC products like digestives, health food and pain balms, etc. contributing almost 75 per cent of the segment.

  • The hospital business has historically grown at 12 per cent per annum and is expected to grow faster in the coming years as the Government is putting a lot of effort towards cost-effective health solutions through the AYUSH programme.

    • Source- Technopark Analysis

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  • The Indian Systems of Medicine and Homoeopathy (ISM&H) were given an independent identity in the Ministry of Health and Family Welfare by creating a separate department in 1995. Renamed the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH, meaning ‘long life’) in November 2003,

  • The department is entrusted with the responsibility of developing and propagating officially recognised systems – Ayurveda, Yoga, Naturopathy Siddha, Unani, and Homoeopathy.

  • This was done due to the explicit realisation of contributions these ancient and holistic systems can make towards human health care.

  • These systems have a marked superiority in addressing chronic conditions and offer a package of promotive and preventive interventions.

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AYUSH Infrastructure

  • Teaching Institutions 485

  • Students Admission Capacity 25,000

  • No. of Regd. Practitioners. 6,00,000

  • Drug Manufacturing Units 9,000

  • Hospitals 3,192

  • Hospital beds in Govt. sector 60,237

  • Dispensaries 21,376

  • Source : annual Report of AYUSH

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Mainstreaming of AYUSH/health delivery

Propagation & Publicity




International Cooperation

Medicinal Plants

Trade & Regulatory Issue

Quality Assurance

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Medicinal Plants







  • NMPB

  • National Mission on Medicinal Plants

  • (630 crs)

  • Upgradation of standards

  • Educational reforms

  • International education

  • AIDS/Cancer etc

  • Bio medical

  • Public Health

  • GMP


  • QCI

  • Sensitise industry

  • Consumer awareness

  • Quality Certification

  • Inda-EU Dialogue on THMPD

  • Free Trade Agreement with neighbouring countries

  • 4000 AYUSH Doctorsposted in PHCs/ CHCs/ DHs

  • Co-location

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Strengths of AYUSH

  • Prevention of Diseases

  • Promotion of Health

  • Consideration of Body, Mind and Soul as one unit.

  • Disease management

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Healing with a Feeling…..

  • Care for Soul, mind, body and sense organs

  • Holistic approach

  • Care the nature to care you back

  • YES….! Ayurveda is not a mere medical science, but a LIFE SCIENCE…

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Endless List of scopes….

  • Sports medicine

  • Post Traumatic Stress Disorders….

  • Lifestyle diseases…

  • Allergy Disorders

  • Anti addiction programs

  • Rasayana

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Major growth drivers for the surging demand for AYUSH

  • Quality assurance Campaign by Dept. of AYUSH

  • Increasing awareness about AYUSH systems and adverse effects of synthetic drugs.

  • Efforts of AYUSH for easy accessibility.

  • Most of ISM drugs of Herbal origin are safe to use.

  • Cost effective and affordable

  • India is seen by Western countries as a reservoir of medicinal herbs and their uses.

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Scientific Validation

  • Intramural and Extramural Research

  • Golden Triangle Partnership Program

  • Collaborative research with International institutes e.g. Mayo’s Clinic USA, Charity University Germany

  • Establishment of ‘CRISM’ at Mississippi University USA

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Regulatory provision and guidelines for ensuring quality in service sector

  • IMCC Act 1970

  • Panchakarma Guidelines

  • AYUSH Hospital Standards

  • Accreditation standards for wellness centers

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Some well-known service sector Ayurveda Centers

  • AryaVaidyaShalaKottakal Kerala

  • National Institute Of Ayurveda, Jaipur

  • Institute of Post Graduate Teaching and Research in Ayurveda, Jamnagar, Gujrat

  • M A Podar Hospital Worli Mumbai

  • PoovarIsland Resort Kerala

  • Somathiram Spa, Trivendrum, Kerala

  • Ayurveda Gram Bangalore, Karnataka

  • CVN Kalari Centre for Ayurveda

  • AnandaAyurvedaSpa,Hrishikesh, Uttarakhand

  • AtmaSantulan Kendra, Lonavala, Pune