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FUNDRAISING EVENTS. By Rachael Rice. Do Not Set An Event Date Until You:. Determine an event is the best use of time, resources & effort Calls are free Screen for Party Panic Define success Complete your database Secure a free venue

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fundraising events

FUNDRAISING EVENTS

By

Rachael Rice

do not set an event date until you
Do Not Set An Event Date Until You:

Determine an event is the best use of time, resources & effort

Calls are free

Screen for Party Panic

Define success

Complete your database

Secure a free venue

Not too large, parking, accessible, no minimum head counts

Check calendar (holidays, vacations, annual events)

Materials Property of Rice Consulting

host committee
Host Committee
  • Primary Goal=Raise $
  • Secondary Goal=Show support
  • How many committee members?
  • Follow up, update & motivate
  • Check name spellings!

Materials Property of Rice Consulting

budget
Budget
  • The event SHOULD NOT cost more than 10-15% of the total amount it raises.
  • No embossed invitations! Print in-house!
  • No escargot! No champagne!
  • No expensive entertainment!
  • Tiered event allow you to tailor the ask for individual donor groups.

Materials Property of Rice Consulting

invitation
Invitation
  • Who, What, When, Where, Why, AND HOW MUCH!
  • Proofread
  • Quantity if using printer
  • Comps?
  • Paper vs E-mail
  • 4-5 weeks out

Materials Property of Rice Consulting

follow up
Follow Up
  • Candidate Phone Calls
  • Volunteer Phone Calls
  • Host Committee Calls
  • E-blasts
  • Create excitement
  • Event Tracking

Materials Property of Rice Consulting

event logistics
Event Logistics
  • CheezWhiz and Crackers
  • Door Registration capturing contributions and information=tools for raising more $
  • Advance-Plan, Plan, Plan
  • Staff Person for the Candidate
  • Program
    • Brief, grateful, specific to crowd
    • The audience already supports you
    • VIEPs
    • Remind guests you will ask for-and need-more

Materials Property of Rice Consulting

acknowledgement
Acknowledgement
  • People not only like to be thanked, they expect it!
    • Letters to the attendees AND host committee.
    • Candidate calls to key players, high $ donors.

Materials Property of Rice Consulting

event tips
Event Tips
  • Keep it brief to build critical mass
  • The audience already supports you
  • Name tags are helpful for all
  • Moderate expectations (dessert reception)
  • Weigh the benefits of “special guests”
  • Offer reduced rate for Central Committee, Democratic Club Members

Materials Property of Rice Consulting