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Learn the importance of fundraising, essential preparations, and effective planning for successful events. Discover various fundraising ideas, from simple to long-term strategies. Utilize valuable resources and bibliographies for in-depth insights.
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Preparation • Why the need for funds • Competition of funds • New services • Materials
Preparation • Why fundraise • Organizations must fundraise • Fundraising is never just about money • Fundraising enables you to strengthen your community • People need to give • Your services are essential and not free
Preparation People don’t give to causes, they give to people with causes
Preparation • Believe passionately in your need • Make the cause clear and compelling • Due diligence - consider all costs • Stakeholders understand and support your cause
Preparation If your only goal is to make money, forget the special event fundraiser.
Preparation • Annual Fund Appeal • Time to develop appeal letter • Time to develop mailing (snail mail or email) list • Supplies to print and mail the appeal • Volunteer time to track replies
Preparation - Summary • Necessary preparation before special events planning • Motivation • Need • Budget • Support
Planning • Brainstorm possibilities • Event should be unique • Appropriate for your mission • Complement your mission • Appealing to attendees • Appealing to the press • Should generate revenue
Planning • Recruit a committee • Develop a budget • Facility and Equipment • Services • Entertainment • Publications • Decorations • Volunteer Recognition
Planning • When and where to hold the event • Develop the timeline • Everything takes longer than you think • Remember that you are working with volunteers • Publicize the event • Enjoy the event • Thank everyone • Evaluate
Simplest fundraisers • Time to plan: one month • Planners: two to three • Volunteers to execute: three to four • Possibilities: • Summer barbecues • Dinner in a private home • Garage sale • Pancake breakfast • Progressive dinner
Short-term fundraisers • Time to plan: 3 months • Planners: two to four • Volunteers: six to ten • Possibilities: • Scavenger/treasure hunt • Crafts fair • Halloween haunted house • Movie benefit • Guided tour
Short-term fundraisers • Time to plan: 3 months • Planners: two to four • Volunteers: six to ten • Possibilities: • Breakfast with Easter Bunny (or literary character) • Hands-on marathon • Specialty food (death by chocolate, pies a plenty) • Murder mystery dinner
Long-term fundraisers • Time to plan: five or more months • Planners: three to five • Volunteers: ten or more • Possibilities: • Dance • Auction • ‘thons (Read-a-thon, Bike-a-thon, Walk-a-thon) • Fashion show with a twist • Custom bird house/yard art
Long-term fundraisers • Time to plan: five or more months • Planners: three to five • Volunteers: ten or more • Possibilities: • Pre-sold tickets for equipment/camper/boat wash • Chat/webcast with author • Talent show • Contest between two civic groups to sell raffle tickets to an event
Fundraising Favorite fundraiser for a community that has done one too many fundraisers but wants to support you anyway.
Remember your relationships RelationShift:Revolutionary Fundraising By Michael Bastoff &Steve Chandler
Bibliography Fundraising for Dummies 2006, Second Ed. By John Mutz & Katherine Murray
Bibliography Fundraising for Nonprofit Groups By Joyce Young, Ken Wyman, & John Swaigen
Bibliography Let’s Put on a Show: A Guide to Fun and Fundraising for Your Community Organization By Gail Brown & Colleen Schwerlein
Bibliography Fundraising Made E-Z By William F Stier, Jr. Ph.D.
Bibliography Fundraising for Social Change, Fifth Ed. By Kim Klein
Bibliography RelationShift:Revolutionary Fundraising By Michael Bastoff &Steve Chandler