Workplace Partnership for Life (WPFL) Hospital Campaign

1. Workplace Partnership for Life (WPFL) Hospital Campaign AOPO Hospital Development Council Thursday, December 15, 2011 Mary Ganikos, Ph.D.Chief, Education BranchHRSA, Division of Transplantation

2. Division of Transplantation (DoT) Health Resources and Services Administration (HRSA)U.S. Department of Health and Human Services (HHS) • Organ Donation and Transplantation Program • National Marrow/Blood Stem Cell/Cord Blood Donor Program

3. WPFL Hospital Campaign A dynamic collaboration of: Donation Community: Hospital development and public relations staff at organ, eye, and tissue donation organizations Hospitals: Public relations and other staff in the nation’s hospitals Modeled after LOPA/LHA, Michigan, and others

4. Since June … • The campaign was launched – June 29 • National Partners were recruited (8) • The Leadership Team (LT) was identified and provides guidance • Calls with National Partners helped identify enrollment, communication, and recognition strategies • Learning Session (LS) calls began in October

5. National WPFL Leadership Team 2011–2012 • Ken Alexander, Louisiana Hospital Association • Sandy Andrada,California Transplant Donor Network • Tracy Armstrong, Donate Life South Carolina  • Caitlyn Bernabucci, Life Choice Donor Services • Lauren Fitting,Lifeline of Ohio • Todd Franzen,Gift of Life Donor Program • Debbie Gibbs, LifeShare of the Carolinas  • Jennifer Gelman, Living Legacy Foundation of Maryland • Kirsten Heintz,Louisiana Organ Procurement Agency • Mark Johnson, LifePoint • Martha Mallon,Wisconsin Department of Health & Family Services • Lora Smitherman,Carolina Donor Services • Jennifer Tislerics,Gift of Life Michigan • Diana Westbrook,UNOS

6. Campaign Resources • Enrollment Forms • Tool Kits: (fact sheets, posters, table tents, social media guide, Web banners, “Do Nation”, etc.) • Learning Series calls (monthly, successes, challenges, best practices, idea-sharing on getting started, etc.) • Coaching and support

7. Tool Kits www.organdonor.gov/hospitaltoolkit.asp/

9. Eight National Partners • American Hospital Association • American Society of Transplantation • American Society of Transplant Surgeons • Association for Multicultural Affairs in Transplantation • Association of Organ Procurement Organizations • Donation and Transplantation Community of Practice • Donate Life America • Organ Donation and Transplantation Alliance

10. National Partner Outreach Activities • Posting campaign materials and information on their websites • Sending email blasts to their members • Placing announcements/articles in newsletters • Posting on Facebook, Twitter, YouTube, RSS feeds • Sending a message from the organization’s president/CEO • Messaging in employee email signature blocks • Webinars • Presentations at national conferences • Targeting trade publications (specific providers) • Copying toolkit onto CD and sending to all organization members • Disseminating press releases • Reaching out to state and metropolitan hospital associations The American Hospital Association (AHA) press release.

11. AOPO • Portal Library - posting generic tools and resources for use by hospitals (e.g., newsletter articles) • Webinars • Information sharing with members • Executive Director Updates • HRSA toolkit to all members • Resources on website for healthcare professionals • Information in Nurses Association’s convention yearbooks

12. AHA • Sent CD of HRSA toolkit and letter from AHA president to over 6,000 members, OPOs, and State Hospital Associations, and HR and PR directors and volunteers • Posted HRSA toolkit on AHA web site • Issued national press release on PR newswire • Encouraging State, regional, and metropolitan associations to partner with OPOs and DLA affiliates

13. This just in: AHA’s mailing of 5000 WPFL toolkits prompts president of Arkansas Hospital Association to pledge his full support of this campaign.

14. AST • “The AST Desktop: Conversations with the President” • Twitter Hashtag (#WPFL) • American Scientific Exchange – 12/1-4/2011 – (posters and postcards provided by HRSA)

15. ASTS • Feature the campaign in ASTS news magazine, Chimera, winter 2011 edition • Use current technology tools • smartphone apps • RSS feeds • E-signature tagline

16. Learning Series Call Presenters OPOs/DLA Affiliates • California Transplant Donor Network • Donate Life South Carolina • Gift of Life Donor Program • Gift of Life Michigan • Kentucky Organ Donor Affiliates • LifePoint South Carolina • LifeSource Upper Midwest Organ Procurement Organization • Louisiana Organ Procurement Organization • Nebraska Organ Recovery System Hospitals • Beaumont Hospital • Chester-Crozer Health System • Ephraim McDowell Regional Medical Center • LaFayette General Medical Center • Oschner Medical Center • Palmetto Richland Hospital • Stanford Transplant Center • Terrebonne General Medical Center

17. LS Call Presenters State Hospital Associations • Louisiana Hospital Association • Michigan Health and Hospital Association • Minnesota Hospital Association • Nebraska Hospital Association • South Carolina Hospital Association

18. Upcoming Learning Series Calls • December 15, 2011 – 2:00-3:00 p.m. ET Call-in Number: 888.989.4618//Workplace Akoyaonline.com/WPFL (recordings of previous calls) National Partner Action Plans • Association for Multicultural Affairs in Transplantation (AMAT) • Donate Life America • Donation and Transplantation Community of Practice • Organ Donation and Transplantation Alliance Discussion on Tracking and Campaign Mechanics • January, 2012 (TBD) AMAT will lead a discussion on multicultural affairs in the donation community. Would you like to present on a future Learning Series call? Let us know!

19. Campaign Milestones • Increase U.S. donor designations by 300,000 by April 30, 2012 • Audience outreach opportunity* • 2,900 registered U.S. hospitals • 7.9 million employees *Source: American Hospital Association

20. Questions? • What additional support or information can HRSA offer to help your OPO/DLA implement a successful local Hospital Campaign?

21. For More Information… • Mary Ganikos: Mganikos@hrsa.org • Joy Demas: JDemas@hrsa.gov • RaMeicha Cooks: Rcooks@hrsa.gov • Shelly Morningstar: Shelly@akoyaonline.com • Ann Pfeifer: Ann@akoyaonline.com Thank you!