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Northwind Traders. Business Plan. Mission Statement. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. #1. Products & Services. Key Personnel. Heather Mitchell, President and CEO

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northwind traders

Northwind Traders

Business Plan

mission statement
Mission Statement

To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region

#1

key personnel
Key Personnel
  • Heather Mitchell, President and CEO
  • Jim Kim, Vice President of Sales and Marketing
  • Richard Bready, Office Manager
  • Amy Egert, Sales Assistant
  • Jae Pak, Business Consultant
market forecast
Market Forecast

World forecast for adventure travel vacations (in million arrivals)

business concept
Business Concept
  • Hassle-free adventure vacations
  • Customized travel itineraries
  • Detailed knowledge of destinations and activities
  • Full-service travel planning resource
competition
Competition
  • General travel agencies
    • Wide range of destinations
    • Little knowledge of adventure destinations/activities
  • Other adventure travel agencies
    • Cater to backpacker market
    • Target cost-conscious, younger travelers
  • Internet travel sites
    • Few offer all-in-one planning
    • Little to no customer support
goals and financial forecast
Goals and Financial Forecast
  • Targeted client growth
    • 660 this year
    • 1,400 in year two
    • 2,100 in year three
  • Projected profits
    • $304,000 by year two
    • $496,000 in year three
advertising strategies
Advertising Strategies
  • Public relations (press releases)
  • Shop front (display window, with video)
  • Web site
  • Customer relations (repeat business and referrals)
  • Press advertising