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Northwind Traders. Business Plan. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. Mission Statement. Hassle-free adventure vacations Customized travel itineraries Detailed knowledge of destinations and activities

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Presentation Transcript
northwind traders

Northwind Traders

Business Plan

mission statement

To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region

Mission Statement
business concept

Hassle-free adventure vacations

  • Customized travel itineraries
  • Detailed knowledge of destinations and activities
  • Full-service travel planning resource
Business Concept
key personnel

Heather Mitchell President & CEO

Jim Kim Vice President of Sales

Amy Egert Marketing Director

Richard Bready Office Manager

Jae Pak Business Development

Key Personnel
competition

General travel agencies

    • Wide range of destinations
    • Little knowledge of adventure destinations/activities
  • Other adventure travel agencies
    • Cater to backpacker market
    • Target cost-conscious, younger travelers
  • Internet travel sites
    • Few offer all-in-one planning
    • Little to no customer support
Competition
advertising strategies

Public relations (press releases)

  • Shop front (display window, with video)
  • Website
  • Customer relations (repeat business and referrals)
  • Social media
Advertising Strategies