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Northwind Traders. Business Plan. Mission Statement. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. Products & Services. Adventure travel packages Transportation Lodgings Excursions Travel insurance policies

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Presentation Transcript
northwind traders

Northwind Traders

Business Plan

mission statement
Mission Statement

To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region

products services
Products & Services
  • Adventure travel packages
    • Transportation
    • Lodgings
    • Excursions
  • Travel insurance policies
  • Maps and guide books
  • Pre- and post-trip briefings
key personnel
Key Personnel

Heather Mitchell, President and CEO

Jim Kim, Vice President of Sales and Marketing

Richard Bready, Office Manager

Amy Egert, Sales Assistant

Jae Pak, Business Consultant

market research
Market Research
  • Economic and social factors
    • Service industries are the fastest-growing sector of the economy
    • General economic climate in the area is strong
  • Competitive environment
    • Quality of service among travel providers constantly fluctuating
    • Our expertise will help attract and retain customers
  • Long-term opportunities
    • Tourism is on the rise
    • Currently no leader in European adventure travel
market research cont
Market Research (cont.)
  • Geographic area and market
    • Tri-county region = over 3 million people
    • Half of that population falls within target market
  • Target customers
    • College-educated professionals
    • Income over $45,000
    • Ages 25-35
    • Single or married, no children
market forecast
Market Forecast

World forecast fot adventure travel vacations (in million arrivals)

business concept
Business Concept

Hassle-free adventure vacations

Customized travel itineraries

Detailed knowledge of destinations and activities

Full-service travel planning resource

competition
Competition
  • General travel agencies
    • Wide range of destinations
    • Little knowledge of adventure destinations/activities
  • Other adventure travel agencies
    • Cater to backpacker market
    • Target cost-conscious, younger travelers
  • Internet travel sites
    • Few offer all-in-one planning
    • Little to no customer support
goals and financial forecast
Goals and Financial Forecast
  • Targeted client growth
    • 660 this year
    • 1,400 in year two
    • 2,100 in year three
  • Projected profits
    • $304,000 by year two
    • $496,000 in year three
advertising strategies
Advertising Strategies

Public relations (press releases)

Shop front (display window, with video)

Web site

Customer relations (repeat business and referrals)

Press advertising