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SWOT Analysis. Intro to Marketing. Start building your SWOT Use information from your fact finder to support your SWOT. Do Now. Create SWOT and Action Plan. Today’s Objectives. Create SWOT in power point for your chief marketing officer. A one page intro is helpful.

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Presentation Transcript
Swot analysis

SWOT Analysis

Intro to Marketing


Do now

Do Now


Today s objectives

Today’s Objectives


Individual project step 3

  • Create SWOT in power point for your chief marketing officer.

    • A one page intro is helpful.

    • One page on each part of SWOT.

    • Have at least three strengths, three weaknesses, three opportunities and three threats.

  • Add a one page Action Plan to your SWOT.

  • Individual Project – Step 3




    Pair share

    Pair / Share


    Swot at work

    SWOT At Work

    What are presenter’s top 3 ways to generate new ideas from a SWOT?

    Applying SWOT Video


    Swot idea action

    Opportunity

    Strength

    Weakness

    Strength

    SWOT Idea/Action

    Opportunity

    Threat


    Exit ticket

    Based on your SWOT:

    • How can your company take advantage of its top strength and best opportunity?

    Exit Ticket


    How it fits into planning

    Where are we today?

    BCG Matrix

    How can we grow?

    P/M

    Grid

    How it Fits into Planning

    Can we get there?

    SWOT