CD advert research

1. CD advert research George Barr

2. Band name to the top of the advert large font is dominant over the background. It is easily read and matches the album name font. CD ADVERT 1 Solid black background is used on the advert, this has been done to make other information such as image and text stand out. The black could also represent the genre of music. Main focus of the advert is the picture to the centre of the page. The image is the same as the CD cover itself. I would like to use this idea because this way it would be easy to notice the product if the advert was seen in a magazine. Band name written in the main image, has been done to make it the main focus so consumers see this first. A large red font has been used again to stand out on the black background. Product description below main image. Describes what comes with the album for example DVD etc. I will include some information like this on my advert. Less important information in smaller text, not visible unless read up close. Information includes websites and product information. Date of release in large text. Has been done so readers are able to see when its released with ease.

3. Black background used, makes all information and images stand out, information is clear and easily read. Main quote at top of the page, from NME recognised magazine, customer wants to purchase. CD ADVERT 2 Quotes from different magazines, with ratings, makes the reader want to purchase because its rated high. Band name in a solid coloured font, positioned to the centre of the advert, so focus is straight away on who the band is. More information on the album below the band name, smaller white font used but is still easily read by the consumer Album named ‘20th ANNIVERSARY’ large font again used, matches the band name text. Central again as its main focus. What albums available on, same text and colour as band name Iconic image used at the bottom of the advert, has been added as its an image that is recognised by Stone Roses fans. Less important information in smaller text, includes website and album details. Recognised retailer, added so consumers are aware where to purchase the product.

4. Large white font used for the band name. displayed in capitals giving it a bolder look and making it more dominant over other information on the page. CD ADVERT 3 Solid black background. Has been used so all information is easily read and images are clearly seen. Album name in smaller text displayed below band name, still visible as its important information Background consists of an image tiled together multiple times. The images at first glance aren’t noticed but they create a strange background that looks rough and gives the consumer an idea of what the band are like. Quotes from major magazine companies, makes the consumer want to buy the album to see what the band are all about. Recognised retailers logo in bottom corner, gives impression they are a good band and also displays where the album can be purchased. Background is shaded where important information is displayed, has been done so it can be read with ease. Information on band in smaller text, displays band website so the consumer is able to see what they are like.